Marketing Expert

This is a fully remote position, open to applicants in United States.

📋 Description

• Create detailed, task-specific grading criteria for various marketing deliverables, such as creative briefs, campaign concepts, presentations, brand positioning and messaging frameworks, advertising copy and scripts, integrated marketing campaign plans, and client-ready presentations.

• Assess both AI-generated and human-created marketing materials against established criteria and provide comprehensive written justifications for each evaluation.

• Determine if the creative and strategic outputs align with the original brief, target audience, brand objectives, and overall business goals.

• Employ consistent, evidence-based judgment to guarantee that evaluation outcomes are reproducible and defensible.

• Identify strengths, weaknesses, inconsistencies, and gaps within marketing strategies and creative outputs.

• Integrate structured feedback from senior reviewers and continuously enhance evaluation frameworks.

• Convert practical marketing insights into clear, structured criteria that can be applied across various projects and deliverables.

• Complete a concise marketing assessment or provide additional information about professional experience if requested.

⛳️ Requirements

• Over 5 years of professional experience in marketing, advertising, brand strategy, or a related field.

• Experience in roles such as Creative Director, Account Lead, Brand Strategist, Marketing Leader, or similar positions.

• Background in leading global creative agencies or holding senior brand/marketing positions at established consumer-facing companies.

• Strong understanding of the development and evaluation of creative briefs.

• Experience in campaign strategy and execution across various channels.

• Knowledge of brand positioning and messaging strategy.

• Ability to assess creative concepts and link creative work to business objectives.

• Competence in critically evaluating marketing work against a brief, target audience, brand strategy, and quantifiable business objectives.

• Exceptional written communication skills with the ability to articulate why deliverables meet or do not meet professional standards.

• Detail-oriented, consistent, and comfortable having professional judgment assessed and calibrated by experienced peers.

• Previous experience with AI training, model evaluation, human-data projects, or AI-assisted workflows is a significant advantage.

• Specialized experience in media planning, media buying, or marketing measurement is not a requirement.

• Must be capable of working as an independent contractor.

• H-1B and STEM OPT candidates are currently not supported.

🏝️ Benefits

• Flexible scheduling

• Weekly payments based on services rendered through available payment platforms