Associate Manager, Social Media Community Engagement

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee daily community management for the social media channels of Macmillan Publishers and Fablelistik Editions.

• Foster unique and engaging voices while establishing connections with readers, authors, creators, and partners through real-time interactions.

• Create and expand social communities with objectives focused on engagement, retention, follower growth, and conversion.

• Collaborate with the Social Media Content Manager to synchronize content and community strategies.

• Design and implement community engagement strategies in partnership with publisher marketing teams and Corporate Communications.

• Organize cross-promotional efforts and social collaborations surrounding publishing milestones, events, and seasonal opportunities.

• Co-manage content calendars that encompass seasonal highlights, book-buying events, and frontlist support.

• Generate social content for specific community-driven initiatives.

• Provide community insights for CIMA projects, including social commerce and paid social engagement.

• Utilize social listening and analytics tools to monitor sentiment, behavior, engagement, and growth in relation to global KPIs.

• Convert insights into actionable recommendations for social strategy and campaign development.

• Stay updated on changing community behaviors and platform trends, offering innovative, data-driven suggestions.

⛳️ Requirements

• Demonstrated success in managing real-time engagement and expanding social communities, especially on TikTok and Instagram.

• In-depth knowledge of community behavior and platform dynamics.

• Capability to create and uphold distinct brand voices, adjusting tone and messaging across various social communities.

• Experience with social listening, analytics, and management tools such as Sprinklr, Meltwater, Sprout Social, Hootsuite, or similar.

• Proficiency in analyzing engagement, sentiment, and community behavior, and converting insights into practical recommendations.

• Familiarity with AI and automation technologies for social listening, community management, and engagement analysis.

• Excellent organizational and project management abilities.

• Creative and empathetic communicator with strong editorial instincts.

• Solid understanding of fandoms, reader communities, and associated discussions.

• Collaborative mindset with experience in building cross-functional relationships.

• Awareness of emerging social media platforms, technologies, and evolving community behaviors.

• Passionate about books, fandoms, and the convergence of reading and social media.

• 3–4 years of experience in social media marketing, particularly in community management, ideally within publishing, entertainment, lifestyle, or a creative consumer brand.

🏝️ Benefits

• Flexible remote work arrangement.

• Commitment to being an equal opportunity employer.

• Provision of reasonable accommodations for qualified individuals with disabilities.