Marketing & E-commerce Virtual Assistant

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns on Meta and TikTok aimed at generating leads and expanding the audience.

• Optimize the customer experience from social media through Linktree to the Shopify store, eliminating barriers at each stage.

• Assist in the development of email and SMS marketing strategies, including establishing systems to capture and organize customer data for forthcoming campaigns.

• Contribute to increasing the brand's audience primarily on TikTok, as well as on Instagram and Facebook.

• Offer light assistance with the content calendar, scheduling, and posting as required (creative execution will be managed internally).

• Aid in constructing funnels for both product sales and the brand's educational or how-to content.

• Identify and investigate growth possibilities on new platforms (e.g., YouTube).

• As the position evolves toward full-time, take on additional traditional virtual assistant duties such as inbox and calendar management.

⛳️ Requirements

• Demonstrated experience managing ad campaigns on Meta and/or TikTok with a focus on lead generation and growth.

• Background in e-commerce, preferably with Shopify.

• Strong knowledge of funnel-building strategies and link-in-bio tools (e.g., Linktree).

• Proficient with Canva and CapCut for basic editing and posting assistance.

• Familiarity with Trello, Outlook, and Google Drive.

• A proactive individual who thrives in a flexible, asynchronous communication environment and is comfortable with non-traditional working hours.

• Bonus: experience in setting up email and SMS marketing tools (e.g., Klaviyo).

• Nice-to-have: iPhone user (to facilitate seamless iMessage, photo, and video sharing).

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Opportunity for professional development and skills enhancement.

• Flexible working hours to promote work-life balance.

• Collaborative and supportive team environment.