Marketing Director – Revenue Enablement, Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance account-based engagement strategies for Lumin Digital’s current client portfolio.

• Propel pipeline expansion through cross-selling and upselling efforts.

• Collaborate with client experience teams to ensure marketing initiatives are in sync with objectives and revenue goals.

• Convert account audits and whitespace analysis into actionable conversation priorities for account executives.

• Work with client experience and product marketing teams to identify and segment high-value accounts.

• Create customized account-specific content, including tailored QBR presentations, executive briefing documents, and personalized outreach sequences.

• Generate engaging tailored content that addresses client-account needs and challenges.

• Establish KPIs and provide regular updates on campaign performance.

• Utilize performance insights to enhance and refine ABX strategies.

• Ensure alignment among client experience, marketing, and product teams regarding account priorities, messaging, and execution.

• Leverage marketing automation and CRM tools like HubSpot to manage outreach, segmentation, and engagement tracking.

• Perform additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• A minimum of 7 years of progressive experience in B2B marketing is required.

• Experience in Account Based Marketing (ABM), enterprise marketing, or a similar area.

• Demonstrated success in developing and executing targeted ABM strategies.

• Ideally possess experience in B2B SaaS, fintech, or financial services.

• Proven experience in managing cross-functional collaboration and influencing senior stakeholders.

• Strong expertise in digital marketing, event marketing, direct mail, and targeted advertising.

• Excellent analytical and strategic thinking abilities.

• Advanced knowledge and practical experience with ABM tools, marketing automation systems, and CRM platforms; HubSpot is preferred.

• Capable of translating performance data into actionable insights.

• Exceptional collaboration and communication skills.

• Proficient in managing multiple high-priority projects in a fast-paced environment.

• Strong organizational skills, attention to detail, and project management abilities.

• Must have legal authorization to work in the United States.

• This role must be performed from within the continental U.S., excluding Montana, Alaska, and Hawaii.

• Must be willing and able to meet the travel requirements of the position.

• Required interview identity-verification check, with reasonable accommodation available.

• Active engagement with AI tools in daily work.

• Experience in building and executing ABM programs.

• Experience collaborating directly with sales teams to develop enablement materials, account plans, or sales strategies.

• Experience in marketing to an existing client/install base through cross-selling or upselling efforts.

• Comfortable working in an early-stage or development environment.

• Experience in B2B SaaS, fintech, or financial services.

🏝️ Benefits

• Medical, dental, and vision coverage.

• 401(k) plan with company matching.

• Flexible paid time off.

• 12 paid holidays annually.

• Paid sick leave.

• Paid parental and family leave.

• Lifestyle spending account.

• Tuition reimbursement program.

• Cell phone stipend.

• Reasonable accommodations for disabilities.

• Bonus opportunities available.