Marketing Director, Healthcare Providers

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the campaign strategy from start to finish by setting clear objectives, identifying target audiences, managing budgets, and establishing metrics for success.

• Create and execute integrated multi-channel marketing campaigns utilizing digital tactics, SEM/SEO, demand generation, and account-based marketing (ABM).

• Develop strategic audience segmentation and targeting methodologies for provider audiences.

• Generate innovative concepts and campaigns tailored for the healthcare marketing sector.

• Explore new channels and formats to engage audiences that are typically underserved by conventional B2B approaches.

• Manage the strategy for lead capture, nurturing, and delivery, ensuring a seamless transition to sales-ready leads.

• Report on marketing performance against set metrics to sales teams and executive stakeholders.

• Implement account-based marketing principles to prioritize and customize outreach to high-value provider accounts.

• Create sales enablement plans, messaging frameworks, and product collateral.

• Act as the primary marketing liaison for provider sales and operations leadership, providing updates and training.

• Maintain a consistent presence in sales meetings, kickoffs, and pipeline reviews.

• Collaborate with Customer Success, Provider Sales, Provider Operations, Product, and Content & Creative teams.

• Assist with event marketing through pre-event promotions, on-site execution, and post-event lead conversion.

• Support customer communications, retention, and product utilization efforts alongside Customer Success.

• Develop and implement go-to-market strategies for product launches and updates.

• Create onboarding, training, thought leadership, and educational content, including opportunities for case studies.

• Manage and mentor a team of three.

• Contribute to annual planning, budgeting, setting KPIs, and reporting on the effectiveness of marketing initiatives.

⛳️ Requirements

• 7+ years of experience in B2B or healthcare marketing, preferably in a provider-facing or health tech context, with a focus on campaign strategy and budget management.

• Proven experience in people management, with the ability to lead, coach, and develop a small team.

• Familiarity with the healthcare provider landscape, practice operations, and how provider organizations assess and purchase services.

• Demonstrated expertise in ABM strategy alongside a comprehensive understanding of digital marketing, SEM/SEO, and demand generation techniques.

• History of developing B2B messaging that resonates with clinical, operational, and executive audiences, resulting in successful pipeline conversion.

• Comfortable and credible when presenting to sales leadership on a regular basis.

• Experience in formulating go-to-market plans for product launches that cater to both prospective and existing customer audiences.

• Understanding of lead capture, nurturing, and delivery processes, with the ability to report performance metrics clearly.

• Proficient with marketing automation and CRM tools such as Salesforce, Pardot, and 6sense, as well as tracking campaign performance.

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (preferred qualification).

• Ability to thrive in ambiguous and fast-paced environments, capable of quickly reprioritizing and handling urgent requests.

• Strong creative instincts with a comfort level in conceptualizing campaigns.

🏝️ Benefits

• Competitive compensation.

• Flexible time off to recharge.

• Hybrid work options available.

• Resources for mental and emotional wellness.

• 401K retirement plan.

• Comprehensive array of modernized benefits and cultural perks.