Marketing Director – Growth, Strategic Partnerships

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Take ownership of and implement the global marketing strategy for the company, encompassing brand positioning, demand generation, content marketing, SEO, paid media, email marketing, and product marketing.

• Create and refine inbound and outbound marketing funnels aimed at generating qualified 3PL partnerships and platform sign-ups.

• Establish scalable systems for lead generation and nurturing programs across email, LinkedIn, and various acquisition channels.

• Craft persuasive messaging and positioning that appeals to 3PL providers, e-commerce merchants, and stakeholders in the supply chain.

• Collaborate closely with the CEO to ensure marketing initiatives align with business goals, market expansion strategies, and strategic partnerships.

• Regularly assess growth opportunities, customer acquisition tactics, and market trends to facilitate business expansion.

• Identify, research, and analyze potential 3PL partners in global markets based on their capabilities, geographic presence, and strategic alignment.

• Develop and maintain a well-organized database of prospective partners, detailing service offerings, contact details, engagement history, and partnership status.

• Conduct outreach campaigns via email, LinkedIn, and other channels to introduce the platform and cultivate partnership opportunities.

• Initiate qualification and discovery discussions to evaluate partnership potential and business compatibility.

• Analyze website traffic, user behavior, order flows, conversion rates, and user journeys to uncover growth opportunities and optimization areas.

• Monitor and report on key performance indicators, including MQLs, sign-ups, conversion rates, customer acquisition costs (CAC), lifetime value (LTV), and campaign performance.

• Generate weekly and monthly reports that highlight growth performance, outreach effectiveness, partnership pipeline status, and strategic insights.

• Lead and mentor a growing cross-functional team that supports marketing, outreach, research, design, development, and growth initiatives.

⛳️ Requirements

• 6–8+ years of experience in marketing, growth, business development, partnerships, or similar leadership roles.

• Demonstrated success in a 3PL, logistics, freight forwarding, B2B supply chain technology, marketplace, or comparable environment.

• Strong grasp of both inbound and outbound lead generation strategies.

• Proven experience in designing and executing outreach and nurturing sequences across email, LinkedIn, and other platforms.

• Comprehensive understanding of global logistics markets, industry dynamics, pricing models, and competitive landscapes.

• Experience in managing cross-functional teams and spearheading business growth initiatives.

• Strong analytical capabilities with familiarity in utilizing modern marketing and analytics platforms.

• Proficiency with Google Analytics, Hotjar, CRM systems, automation tools, and reporting platforms.

• Experience with Shopify and the broader e-commerce ecosystem is highly preferred.

🏝️ Benefits

• Competitive salary

• Health insurance

• Flexible working hours

• Paid time off

• Professional development opportunities