Marketing Director

This is a fully remote position, open to applicants in India.

📋 Description

• Portcast is already trusted by global freight forwarders, manufacturers, and cargo airlines. Marketing is how we convey that narrative to the rest of the industry, fill the pipeline, and make our product stand out. We are seeking a Marketing Director who can set the strategy and also engage in hands-on execution.

• Reporting directly to the CEO, you will take full ownership of the marketing function and lead a streamlined team, which includes a Growth Marketing Manager and a Content Marketing Manager. This position does not involve managing a large organization or merely reviewing campaigns.

• Your primary responsibility will be Product Marketing. You will collaborate closely with Product, Sales, Customer Success, and Solutions to launch new capabilities, refine our positioning, craft compelling messaging, and provide our commercial teams with the necessary assets to succeed. Additionally, you will oversee our events strategy, making decisions on Portcast's presence at events and ensuring that each event delivers measurable business impact.

• This role is perfect for individuals who enjoy building. You are adept at transitioning between strategic planning and hands-on execution, thrive in dynamic startup environments, and naturally take ownership without waiting for guidance. You possess a curiosity about our domain, enthusiasm for AI, and a desire to learn the intricacies of logistics and supply chains to enhance product storytelling.

⛳️ Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field, or equivalent experience.

• Significant experience leading marketing in an enterprise B2B SaaS environment. You understand complex buying committees, long sales cycles, and the role of marketing in driving revenue growth beyond just lead generation.

• A strong foundation in product marketing, with experience in positioning, messaging, go-to-market strategies, product launches, customer storytelling, and sales enablement. You excel at transforming technical products into compelling business narratives.

• You possess a proactive mindset, identifying opportunities before others do. You don’t wait for someone to ask you to market a new feature, write a customer story, or launch a campaign. Instead, you take the initiative to recognize what matters, build momentum across teams, and drive projects to completion with minimal oversight.

• You have a passion for learning about technical domains and quickly becoming fluent in new industries. While experience in logistics, supply chain, transportation, or freight technology is highly valued, a genuine curiosity to deeply understand our customers, products, competitive landscape, and market is equally important.

• Proven senior marketing experience in B2B SaaS targeting enterprises. You have led marketing initiatives and can demonstrate impact on pipeline and revenue rather than just activity levels. You are knowledgeable about marketing metrics such as CAC, CPL, LTV, and MQL-to-SQL.

• A good working understanding of performance marketing and the key metrics associated with it (CAC, CPL, LTV, MQL-to-SQL). The Growth Marketing Manager will handle execution, day-to-day delivery, and experiment design. Your role will be to stay close to performance, provide input where necessary, and ensure alignment with broader business priorities.

• While the execution and production of content will be managed by the Content Marketing Manager, your role will involve guiding direction, reviewing output, and elevating standards.

• You regularly incorporate AI into advanced marketing workflows and actively experiment with emerging tools.

• You thrive in lean, fast-paced environments where ownership is paramount and resources are limited. You are comfortable balancing strategic leadership with hands-on execution and enjoy developing processes, programs, and marketing assets yourself when necessary.

• You collaborate effectively across Product, Sales, Customer Success, and executive leadership. You can challenge assumptions, navigate competing priorities, and foster alignment among teams.

• You are a people leader and mentor who fosters growth in those around you. You provide honest feedback and care about your team's development as much as their performance.

• You communicate effectively across a diverse, distributed, and cross-cultural team. You can express your opinions while engaging with differing viewpoints and compromising when appropriate. You can simplify complex ideas, influence stakeholders, and build trust across varied groups.

🏝️ Benefits

• Participate in an industry that is still shaping modern B2B marketing: The logistics and supply chain technology sector is at an exciting juncture of digital transformation, presenting significant opportunities to innovate how enterprise software is marketed. We value curiosity, solid product marketing fundamentals, and quick learning over prior logistics experience. You will have the chance to introduce fresh ideas, challenge conventional wisdom, and help define exemplary marketing practices in this industry.

• Enjoy globally distributed, remote-first flexibility: Work with a fully distributed team across Asia and Europe, built on trust, accountability, and collaboration. Our diverse perspectives enhance our marketing efforts and keep our curiosity alive.

• Experience visibility and impact: With a streamlined structure, your contributions will be impactful from day one. Owning one of the company's most strategic functions means your decisions will directly influence pipeline and revenue, shaping how Portcast approaches the market. This hands-on leadership role allows you to craft strategy while remaining engaged in execution. From product launches and messaging to event strategies and go-to-market initiatives, you will have the autonomy to translate ideas from concept to tangible impact without bureaucratic delays.