Marketing Director

📋 Description

• Take charge of integrated campaign planning to support the overarching brand strategy.

• Develop new and expanded capabilities within network Schools by positioning Outward Bound as a respected educational partner for families, schools, and community organizations.

• Enhance a cutting-edge research and development initiative to consistently improve program quality and outcomes.

• Oversee paid and performance strategies across owned and organic channels.

• Guide agency partners in media planning and reporting; extend coordination to include influencer and direct-buy opportunities when appropriate.

• Build and maintain the infrastructure that empowers Schools and external partners to generate higher-quality content, offering guidance on storyboarding, asset standards, and production resources.

• Propel earned media and brand visibility strategies by proactively identifying opportunities to engage new audiences.

⛳️ Requirements

• 7+ years of progressive experience in marketing communications, integrated marketing, and/or content operations (either agency or in-house), preferably within a mission-driven organization.

• 5+ years of proven success in establishing and managing content operations systems (including intake/prioritization, editorial calendars, briefing, approvals, trafficking, quality assurance, and asset management).

• 3+ years of experience overseeing external partners and agencies (including creative production and/or PR coordination), which encompasses scoping, timelines/Service Level Agreements (SLAs), feedback cycles, and quality standards.

• Extensive experience in coordinating multi-channel communications (social media, email/lifecycle, web) and adapting storytelling for various audiences and objectives, including Development/Advancement.

• 5+ years of demonstrated ability to analyze performance data and audience insights to inform strategic decisions—not merely constructing dashboards, but actively interpreting and acting on the information presented by the team.

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent professional experience.

• 3+ years of experience managing projects, budgets, consultants, or external partners to ensure work aligns with strategic priorities.

• 5+ years of experience collaborating across various functions (such as programs, sales, finance, development, communications) to synchronize efforts and achieve common outcomes.

• Proven experience in partnering with senior leaders and/or advisory bodies to align research strategies with the organization's objectives.

🏝️ Benefits

• Comprehensive benefits package that includes medical, dental, vision, disability, life insurance, and a retirement plan from day one, featuring a 5% employer match after six months.

• Employees are entitled to 15 days of paid time off (PTO) annually, in addition to 10 federal holidays and 1 week of paid time off during the last week of the year.