Head of Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the comprehensive marketing strategy for Somnia L1 and its associated products.

• Design the marketing operating framework to structure the team around products and outcomes.

• Establish the weekly operational cadence: targets, reviews, and post-mortems.

• Be responsible for the growth metrics.

• Oversee the complete acquisition strategy: organic content engines, paid initiatives, KOL programs, seasonal campaigns, and referral loops.

• Develop the analytics framework that transforms on-chain and community data into prioritization for the team.

• Manage the overarching narrative for Somnia.

• Define and maintain the visual identity, tone of voice, and brand governance across all teams and channels.

• Oversee retention strategies across the entire product suite.

• Formulate the strategy for Discord, Telegram, X, and ecosystem communications.

• Direct the earned media approach and maintain tier-1 editorial relationships in both crypto and mainstream tech.

• Lead the global events schedule.

• Collaborate with product leads for DreamDEX, Prophecy, and future launches as their commercial partner.

• Manage relationships with agencies, KOL contracts, and external creative collaborators.

⛳️ Requirements

• 8+ years of marketing experience, including at least 3 years in a leadership position within a crypto-native organization.

• Proven experience in advancing at least one Web3 product from initial proof to category leadership.

• Comprehensive ownership of the consumer crypto funnel: acquisition, activation, retention, and monetization.

• Deep understanding of the competitive landscape across L1s, prediction markets, DEXs, and AI-x-crypto.

• A background in building and managing globally distributed marketing teams across product marketing, social media, KOLs, events, paid media, communications, and more.

• Strong analytical skills.

• Player-coach working style.

• Exceptional proficiency in both written and verbal English.

🏝️ Benefits

• Competitive compensation package that includes token incentives.