Head of Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and manage the multi-channel demand generation engine, including SEO/SEM, Paid Social, Email, and new emerging channels. Establish targets and oversee the resource planning and outcomes associated with them.

• Create innovative campaigns and messaging that effectively encourage nonprofits and grant-funded organizations to engage and convert.

• Direct our AEO/GEO strategy to ensure Instrumentl is prominently featured in both traditional and AI-driven discovery.

• Take ownership of the conversion funnel, guiding it from the initial touchpoint through free trial activation and the Sales handoff process.

• Collaborate with Product and RevOps to enhance landing pages, onboarding processes, and lead routing mechanisms.

• Partner with PMM, Brand, and Events teams to develop cohesive campaigns, aligning with Sales on lead quality and pipeline management; work alongside RevOps and Finance on attribution, budgeting, and ROI assessments.

• Establish necessary dashboards and reporting infrastructure to facilitate data-driven decision making.

• Implement a robust test-and-learn framework: structured experiments, rapid iteration, and clear insights.

• Leverage AI tools to expedite execution and develop workflows that yield compounding benefits over time.

⛳️ Requirements

• Minimum of 8 years of experience in demand generation, growth, or performance marketing within B2B SaaS organizations.

• Demonstrated success in owning pipeline metrics and constructing a multi-channel demand generation engine.

• Practical knowledge of SEO/SEM, Paid Social, Email, AEO, and CRO methodologies.

• Experience managing the execution of strategies through contractors and agencies while leading overall strategy and channel decisions.

• Excellent cross-functional collaboration skills, effectively engaging with PMM, Sales, Product, RevOps, and Finance teams.

• A creative marketer with a proven history of developing campaigns that drive conversions.

• Preferred qualifications include:

• Experience in establishing a growth function from the ground up in an early-stage company.

• Familiarity with marketing to nonprofits, mission-driven entities, or grant-funded organizations.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance coverage for employees (50% coverage for dependents).

• Generous paid time off (PTO) policy, including parental leave.

• 401(k) retirement plan.

• Company-provided laptop and stipend for home office expenses.

• Bi-annual company retreats.