Marketing Director

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Develop and enhance the go-to-market strategy for our investigative background screening solutions.

• Define and execute customer segmentation, positioning, and messaging.

• Establish and monitor key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).

• Identify and leverage new marketing channels, partnerships, and sponsorships to broaden brand exposure.

• Collaborate closely with the Founder and executive leadership to propel revenue and growth initiatives.

• Own and optimize HubSpot-driven inbound marketing strategies aimed at achieving $2M+ in revenue.

• Oversee content marketing, SEO, and paid advertising efforts to generate high-quality leads.

• Develop and implement multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).

• Execute lead generation strategies that convert visitors into paying customers.

• Manage email marketing, automation workflows, and audience segmentation effectively.

• Optimize website UX, conversion funnels, and content strategies to enhance engagement.

• Conduct A/B testing, analyze performance data, and refine strategies as necessary.

• Act as the brand ambassador, ensuring cohesive messaging across all platforms.

• Write, edit, and oversee press releases, blog posts, and thought leadership content.

• Secure media coverage and industry recognition through public relations outreach.

• Identify networking and sponsorship opportunities to increase company visibility.

• Transition from reliance on agencies to building a high-performing internal marketing team.

• Hire, mentor, and manage content creators, designers, and digital marketers.

• Cultivate a data-driven, results-oriented marketing culture.

• Collaborate with sales, product, and executive teams to align marketing with business objectives.

• Maintain accountability for the performance and growth KPIs of the marketing team.

⛳️ Requirements

• 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing and automation.

• Proven success in scaling brands, driving revenue growth, and implementing data-driven strategies.

• Expertise in B2B/B2C marketing, preferably within the technology, HR, SaaS, or investigative sectors.

• Strong background in SEO, content marketing, digital advertising, and lead generation.

• Experience with Google Analytics, paid ad management, and marketing automation tools.

• Hands-on experience with A/B testing, conversion rate optimization, and user experience improvements.

• Strong leadership capabilities with a proven ability to manage and develop a team.

• Exceptional writing, editing, and communication skills.

• BA/BS in Marketing, Business, or a related field (or equivalent experience).

🏝️ Benefits

• 401(k)

• Dental insurance

• Health insurance

• Opportunity for advancement

• Paid time off

• Vision insurance