Head of Marketing – U.S., Contractor

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Sentinel's U.S. demand engine, covering everything from the target account list to outbound sequences and a live landing page.

• Populate the pipeline for the Account Executive with qualified initial meetings and opportunities.

• Establish Sentinel's authoritative presence in the U.S. through earned media, bylines, and a consistent content schedule.

• Enhance top-of-funnel volume and speed towards finalized U.S. proofs of concept (POCs).

• Evaluate and suggest improvements for Sentinel's core U.S. positioning through live message testing and win/loss reviews.

• Organize and uphold the U.S. funnel in HubSpot, ensuring accurate and dependable reporting.

• Conduct a systematic weekly testing schedule with clear decisions on scaling or discontinuing efforts.

• Report directly to the CEO and collaborate closely with Account Executives in the U.S.

⛳️ Requirements

• Minimum of 5 years of proven experience in B2B marketing, particularly in launching a technical enterprise product in the U.S. market from the ground up.

• Experience in generating demand from technical and operational buyers (IT, Automation, Center of Excellence) as well as security and compliance buyers (Security, GRC).

• Practical experience managing digital and outbound initiatives, including cold outreach to enterprise accounts and event-based programs (roundtables, webinars, trade shows) targeting technical buyers.

• Proven success in placing stories and bylines in trade or business publications, along with executing content programs that created inbound pipeline for a technical category.

• Proficient in HubSpot, outbound/enrichment tools, and AI-assisted workflows.

• Experience designing and conducting structured marketing experiments, with clear hypotheses and documented decisions on scaling or discontinuing.

• Experience leading remote or offshore execution teams asynchronously.

• Ability to work during U.S. business hours.

• Legally authorized to work in the U.S. as an independent contractor; visa sponsorship is not available for this role.

• Fluent in English.

• Preferred: Existing connections in enterprise IT or security purchasing communities.

• Preferred: Previous marketing experience in AI governance, GRC, or IT governance sectors.

• Preferred: Experience in introducing a non-U.S. company to the U.S. market.

• Preferred: Working knowledge of security channel/VAR/MSSP economics.

🏝️ Benefits

• Engagement as a fractional contractor, 2–3 days per week from September to December 31, 2026.