Director, Marketing Data – Analytics

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and nurture a high-achieving Marketing Analytics team.

• Define and enhance the marketing measurement strategy, which includes KPI definitions, reporting governance, funnel health, channel performance, and ROI frameworks.

• Develop scalable analytics products and self-service dashboards for Marketing and senior leadership.

• Collaborate with Finance, Sales/Revenue Operations, Data/Engineering, Product, and Marketing leaders on planning, target setting, pipeline pacing, budget allocation, and business reviews.

• Advance attribution and incrementality methods to connect campaign and channel activities to pipeline, revenue, customer outcomes, and investment decisions.

• Foster a culture of insight generation by framing business questions, identifying evidence, explaining implications, and recommending actions.

• Establish practices for data quality, semantic-layer, documentation, and governance.

• Convert complex analytical findings into clear narratives and recommendations for executives and non-technical stakeholders.

⛳️ Requirements

• Over 10 years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related field, including experience leading teams.

• Proven expertise in marketing measurement, attribution, forecasting, experimentation, channel or campaign performance, and ROI analysis.

• Strong proficiency in SQL and data modeling.

• Experience working with data warehouses (Snowflake, AWS, etc.).

• Familiarity with BI/dashboarding tools (Tableau, Streamlit, etc.).

• Experience with data management systems (SelectStar, Informatica, etc.).

• Background in integrating marketing, web, advertising, CRM, and revenue data into reliable reporting and decision-making frameworks.

• Demonstrated capability to influence senior stakeholders and drive action based on analytical insights.

• Experience in a high-growth B2B SaaS or similarly complex global marketing environment is preferred.

• Willingness to utilize Agentic Analytics and provide self-service analytics capabilities to stakeholders.

🏝️ Benefits

• Eligibility for bonuses.

• Access to various benefits.

• Related incentives available.

• Flexible remote work options for part of the week.

• Opportunities for in-person connection, collaboration, and learning at Zendesk offices.

• Reasonable accommodations for applicants with disabilities and disabled veterans.