Marketing – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Demand architecture: Sales-Led Growth as the primary engine, with the ability to integrate PLG strategically.

• Pipeline development: from awareness to SQLs that close, not just pretty leads.

• Positioning and messaging: clear differentiation in competitive markets (especially AI/tech).

• Alignment with Sales and Product: SLAs, sales enablement, and feedback cycles that truly work.

• ROI-focused budgeting: every dollar spent on marketing must earn its place.

• Operationalizing AI: automated workflows, content scaling, and insights that expedite decision-making.

⛳️ Requirements

• 5-7+ years in B2B SaaS (preferably AI/tech).

• Proven experience in Sales-Led Growth (ABM, outbound, complex sales cycles, supported by metrics).

• Familiarity with PLG models: understands product-led thinking, even if their strength lies in SLG.

• AI-first mindset: uses AI pragmatically today—in content, ops, and analytics—not as a future aspiration.

• Business vision: sees marketing as a revenue generator, not just a creative area.

• Cross-functional leadership: collaborates effectively with Sales, Product, and Ops.

🏝️ Benefits

• 100% remote work.

• Unlimited vacation.