Marketing Data Operations Analyst

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement best practices to maintain high standards of data quality, enabling accurate audience segmentation, reporting, and analysis.

• Lead ongoing initiatives to enhance data quality within the database to maximize marketable audiences and optimize database usage.

• Develop, manage, and refine audience and segmentation models for improved targeting of audiences.

• Collect requirements from marketers to create effective audience lists for marketing campaigns.

• Take the lead in proactively establishing and maintaining communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.

• Foster collaboration with marketers to create and test new audience segments, providing ideas and solutions to enhance database performance and drive engagement.

• Conduct ongoing sessions with the marketing team to enhance understanding and effective utilization of Zoom's marketing database.

• Assume responsibility for ensuring compliance with privacy regulations (e.g., GDPR) and internal opt-in requirements for both new and existing data in the database.

• Work collaboratively with the Data Operations Team and broader Marketing Ops and cross-functional IT and Data Teams to keep the marketing database in our Data Warehouse platform up-to-date and aligned with organizational needs.

• Assist in processing and managing incoming lead data, ensuring accurate classification of data.

⛳️ Requirements

• A Bachelor's degree in a technology or computer science-related field is preferred.

• Over 5 years of relevant experience working with large-scale databases that involve both B2C and B2B data.

• Extensive knowledge of marketing data, tools, and technologies, including CRM systems, CDP/SCV, marketing automation platforms, data warehouses, and dashboard/reporting tools.

• Strong expertise in data analysis, reporting, and high proficiency in SQL or equivalent languages.

• Exceptional attention to detail and an analytical mindset, with the ability to transform data into actionable insights.

• Excellent communication skills to collaborate effectively with cross-functional teams and key stakeholders, with the capability to explain complex technical concepts to non-technical audiences.

• A problem-solving approach with meticulous attention to detail, capable of working independently and taking initiative.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options