Marketing Data Analyst

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Serve as a strategic partner to our Global Growth and Performance Marketing leadership.

• Take ownership of performance diagnostics and reporting (WBR/MBR) across all marketing channels, utilizing Looker and BigQuery to clarify not only what occurred but also the reasons behind it.

• Collaborate directly with marketing leadership on decisions regarding media mix and budget allocation.

• Develop incrementality and causal impact experiments to demonstrate genuine marketing effectiveness.

• Assist in fine-tuning our Marketing Mix Models in partnership with our econometrics team.

• Promote self-service analytics by expanding our governed Looker semantic layer, enabling regional teams to independently find answers.

⛳️ Requirements

• Significant experience in a commercial, financial, or marketing analytics position, with advanced SQL skills and practical experience querying complex datasets in a cloud data warehouse (e.g., BigQuery).

• Expert proficiency with a modern BI platform, preferably Looker (LookML), including the creation of governed semantic layers and user-friendly self-service dashboards.

• Strong foundation in marketing science - understanding attribution versus incrementality, Marketing Mix Modeling (MMM), and causal inference techniques such as geo-holdout or "go-dark" testing.

• Proven ability to convert intricate data and statistical models into clear, engaging narratives for senior, non-technical stakeholders.

• At a minimum, conversational English language skills are required. Why? English is the primary language used in our company for all business communications, and it is essential for you to communicate effectively to be an integrated member of Booksy. Given the global exposure of this role, we seek candidates with upper-intermediate (B2+) proficiency or higher.

• It would also be beneficial to have…

• Commercial fluency - you are comfortable engaging with revenue, margin, CPA, ROI, and LTV:CAC metrics.

• Experience working with external econometric or data science partners on MMM calibration.

• Familiarity with modern CRM/data stacks (e.g., Salesforce Marketing Cloud / Data 360) and cross-functional data engineering initiatives.

🏝️ Benefits

• We are proudly distributed around the globe, with a remote-first approach in each market. This position is available to candidates located anywhere in Europe.

• Depending on the market you are joining, you may have access to an office or work entirely remotely - both options are acceptable. All we require is that you reside in the country/region where this role is advertised.

• Additional benefits may vary based on location. You will receive details about the benefits during or after your initial conversation with one of our TA Specialists.