Marketing CRM Ops Technical Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement CRM campaigns through email, push notifications, SMS, and lifecycle channels to enhance customer engagement and retention objectives.

• Manage campaign operations including audience segmentation, setup, quality assurance, deployment, monitoring, and reporting.

• Aid in data-driven audience targeting utilizing customer insights, behavioral data, and lifecycle engagement trends.

• Collaborate with Marketing, Product, Data, and CRM stakeholders to convert campaign objectives into execution steps, timelines, audience criteria, and quality checks.

• Analyze campaign performance via A/B testing, personalization, device optimization, and engagement analysis; provide recommendations for improvements.

• Utilize authorized AI-driven tools and experimentation to enhance segmentation, targeting, workflow efficiency, and campaign outcomes.

• Evaluate campaign results and operational metrics to pinpoint opportunities for continuous improvement.

• Assist with CRM operational processes including journey management, business rules, campaign troubleshooting, and documentation of workflows.

• Oversee customer data integrations and campaign dependencies to ensure precise targeting, personalization, and delivery.

• Remain updated on CRM, Martech, and AI-enhanced marketing best practices.

• Be part of Zip Co Limited, a digital financial services firm providing point-of-sale credit and digital payment solutions.

⛳️ Requirements

• A minimum of 2 years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles.

• Practical experience with CRM or marketing automation platforms like Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools.

• Experience in executing campaigns through email, push notifications, SMS, or in-app messaging.

• Understanding of customer segmentation, targeting strategies, audience management, and lifecycle marketing principles.

• Strong analytical and problem-solving capabilities with experience in campaign reporting, attribution, A/B testing, and engagement metrics.

• Experience utilizing AI tools or automation workflows to aid campaign execution, personalization, reporting, or operational efficiency.

• Exceptional attention to detail with the ability to oversee multiple campaigns, timelines, and priorities in a fast-paced environment.

• A curious mindset focused on continuous improvement with a keen interest in learning new tools, technologies, and marketing strategies.

• Proven ability to work collaboratively across both technical and non-technical stakeholder groups.

• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field is preferred.

• Eligibility for US-based employment.

• Visa sponsorship is not available for this position.

🏝️ Benefits

• Flexible working culture.

• Incentive programs.

• Unlimited PTO.

• Generous paid parental leave.

• Leading family support policies.

• Company-sponsored 401k match.

• Learning and wellness subscription stipend.

• Beautiful Union Square office with a casual dress code.

• Industry-leading, employer-sponsored insurance for you and your dependents, with numerous 100% Zip-covered options available.

• Potential for bonus and/or commission awards.

• Accessible and inclusive recruitment processes with adjustments available.