Marketing CRM Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and manage contact segments and lists within HubSpot.

• Implement basic exclusion logic for targeting criteria.

• Assist senior CRM team members and the broader Marketing team with intricate, multi-condition segmentation.

• Aid the marketing team in constructing and overseeing HubSpot workflows for standard nurture and lifecycle email sequences.

• Ensure the accuracy, personalization, and compliance of email campaigns through quality assurance before dissemination.

• Support the planning of A/B tests for email marketing initiatives.

• Identify bounced, unsubscribed, or invalid contacts and apply relevant suppression lists.

• Confirm that email sends adhere to GDPR, PECR, and CAN-SPAM regulations.

• Maintain thorough documentation of workflows, segments, and accompanying materials.

• Track campaign performance metrics, including open rates, click rates, unsubscribes, and deliverability.

• Collaborate with the analytics team to present campaign performance in a useful manner.

• Communicate findings and trends to senior CRM team members.

• Resolve platform issues and escalate complex architectural challenges.

⛳️ Requirements

• Strong practical experience in CRM or marketing automation beyond mere campaign execution.

• Comprehensive knowledge of HubSpot, including workflows, segmentation, forms, and properties.

• Proven experience in enhancing CRM data quality, contact management, and consent processes.

• Solid understanding of email compliance, including GDPR and PECR regulations.

• Ability to translate CRM reporting into clear, actionable recommendations.

• Experience in creating guidance and training to empower colleagues to utilize the CRM effectively.

• Exceptional organizational skills, communication abilities, and attention to detail.

• Confidence in working independently while supporting the CRM Lead.

• Experience in a fast-paced tech or SaaS environment is desirable.

• Familiarity with data enrichment, custom properties, and integrations is desirable.

• Knowledge of email deliverability and CRM health monitoring is desirable.

• Experience in supporting lifecycle and nurture programs is desirable.

🏝️ Benefits

• Extremely generous holiday (PTO) allowance.

• Flexible working hours.

• MacBook provided to all employees.

• Additional support for fully remote workers to establish home offices.

• 26 weeks of fully paid leave for birthing parents.

• 13 weeks of fully paid leave for non-birthing parents.

• Extended leave for adoption, IVF, surrogacy, elective egg freezing, menopause, menstruation, endometriosis, and PCOS.

• Remote-first working approach.