CRM Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the lifecycle program encompassing email, push notifications, and in-app banners.

• Execute existing customer journeys and develop new ones to address funnel gaps.

• Oversee transactional, triggered, seasonal, and product campaigns.

• Ensure a cohesive communications calendar to prevent over-messaging.

• Create strategies for growth, activation, and retention to enhance ARPU.

• Conduct experiments on messaging, timing, channels, and user cohorts.

• Analyze and report on elements impacting activation and retention KPIs.

• Leverage AI to streamline manual tasks and speed up campaign creation, quality assurance, and reporting.

⛳️ Requirements

• Proven experience in CRM, lifecycle, or growth marketing, preferably within a B2C application (fintech or crypto).

• Practical knowledge of an ESP or CEP such as Iterable, HubSpot, or a similar platform.

• Background in developing email and push automations, including transactional and triggered workflows.

• Familiarity with funnels, cohorts, activation, churn, and user engagement metrics.

• Strong analytical capabilities, including A/B testing and cohort analysis.

• Ability to independently analyze data.

• Genuine interest in the cryptocurrency space.

• Organized, methodical approach, and confident in sharing ideas with the team.

🏝️ Benefits

• Annual BORG bonus.

• Authentic remote and flexible working options.

• 25 days of annual leave in addition to local bank holidays.

• Budget allocated for learning and development.

• Provision of a MacBook and a home office budget.

• Opportunities for team and company-wide retreats.

• Access to a SwissBorg Premium account.

• VSOP share options available.

• BORG welcome bonus.