Marketing CRM Coordinator, B2C

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee daily campaigns in Customer.io, which involves setup, scheduling, testing, deployment, and basic troubleshooting.

• Assist with A/B testing and experimentation efforts aimed at enhancing engagement and conversion rates.

• Create and initiate automated email and in-product journeys, as well as one-off campaigns.

• Ensure that communications are aligned with brand standards, timely, and tailored to the audience.

• Work collaboratively with stakeholders to execute campaigns from start to finish.

• Develop, maintain, and optimize customer segments in collaboration with data and marketing teams.

• Monitor and report on CRM metrics such as open rates, click-through rates, conversions, and overall product/commercial impact.

• Provide insights and recommendations to enhance campaign performance and improve customer experience.

• Participate in reporting and performance evaluations.

• Uphold the quality, accuracy, and consistency of CRM data.

• Identify data-quality concerns and assist in process enhancements.

• Support initiatives like webinars, user days, and product launches.

• Foster a positive and collaborative team culture.

⛳️ Requirements

• Demonstrated experience in email marketing, CRM, or marketing operations, preferably in a B2C environment.

• Practical experience with Customer.io for creating and deploying campaigns.

• Exceptional copywriting skills, especially for email content and subject lines.

• Proficient in analyzing campaign performance and deriving actionable insights.

• Highly organized and detail-oriented, capable of managing multiple campaigns or projects simultaneously.

• Team-oriented with a collaborative approach to cross-functional work.

• Self-motivated, inquisitive, and ready to take initiative.

• Quick to learn with a problem-solving attitude.

• Willingness to experiment with AI and adapt to new tools.

🏝️ Benefits

• Commitment to equal opportunity employment.

• A workplace culture that promotes inclusivity and a sense of belonging.

• A collaborative and supportive team environment.

• Opportunities to engage in innovative research technology and open, collaborative research.

• Professional development through learning new tools and experimenting with AI.