Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Engage in negotiations with association partners to optimize the value of assigned sponsorships, focusing on lead generation, brand exposure, speaking roles, and attendee interaction.

• Oversee sponsorship contracts, ensuring adherence to deliverables, timelines, and contractual obligations.

• Collaborate with association representatives, vendors, speakers, and internal teams.

• Assess conference and sponsorship prospects by analyzing costs, audience reach, lead potential, and business objectives.

• Manage the entire lifecycle of designated conferences, including contracts, registration, booth arrangements, shipping, vendor coordination, materials, technology, staffing, and follow-up after events.

• Act as the main marketing contact for assigned conferences.

• Create and uphold event timelines, checklists, budgets, and documentation.

• Arrange booth orders, furnishings, signage, giveaways, books, printed materials, lead capture tools, and other event necessities.

• Assist conference speakers and presenters with timelines, materials, logistics, and association guidelines.

• Relay conference plans, responsibilities, timelines, and policies to sales teams and internal stakeholders.

• Identify potential risks or gaps and coordinate with stakeholders to address them.

• Provide remote or in-person event support as needed.

• Reconcile event expenses and monitor spending against approved budgets.

• Establish and oversee lead capture processes, training participants on Mobly or other approved tools.

• Ensure leads are accurately captured, reviewed, and transferred promptly.

• Coordinate lead handoff processes with sales and demand generation teams.

• Monitor and report on lead volume, contact acquisition, event engagement, and other conference metrics.

• Maintain records of event outcomes, insights gained, and follow-up actions.

• Design and produce conference and sponsorship materials, including booth graphics, one-pagers, handouts, signage, presentations, digital advertisements, and promotional graphics.

• Modify existing materials to suit various audiences, formats, events, sponsorship criteria, and production specifications.

• Prepare files for both print and digital production.

• Create reusable templates and manage an organized asset library.

• Oversee asset revisions and version control across multiple concurrent events.

• Collaborate on brand-sensitive or out-of-scope design needs.

⛳️ Requirements

• A minimum of 2 years of experience in conference marketing, event coordination, sponsorship management, graphic design, or a similar field.

• Proven experience in creating print and digital marketing materials.

• Proficient in Adobe Creative Suite and/or Adobe Express.

• Experience in managing events or projects with overlapping timelines.

• Capable of managing budgets, deadlines, logistics, and deliverables with minimal supervision.

• Ability to work collaboratively with sales representatives and cross-functional teams in a remote setting.

• Experience overseeing conferences and sponsorships from contracting through to post-event reporting.

• Proven track record in negotiating sponsorship packages, vendor contracts, or association benefits.

• Skilled in managing conference budgets and reconciling event expenses.

• Familiarity with conference lead-capture platforms.

• Understanding of print production requirements, booth graphics, signage, and exhibit vendors.

• Experience working within established brand guidelines.

• Familiarity with the PK12 education market or experience with education associations.

• Willingness to travel for events, including conferences, as necessary.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Health Savings Account (HSA)

• Employee stock purchase plan

• 401(k) plan

• Paid time off

• Holiday pay