Marketing Coordinator

This is a fully remote position, open to applicants in Australia.

📋 Description

• Oversee, strategize, and implement marketing campaigns across various media platforms.

• Foster a collaborative partnership with the business owner to align on strategic and overarching objectives.

• Spearhead the tactical execution of marketing initiatives.

• Compose, schedule, and manage emails, automations, and workflows.

• Create email marketing campaigns, sequences, and newsletters.

• Enhance marketing systems and processes from initial awareness to customer acquisition.

• Improve customer experience and boost customer lifetime value.

• Design lead magnets, resources, content, brochures, and landing pages.

• Develop, schedule, and assess content utilizing a content calendar.

• Generate high-value content assets and repurpose them across various media channels.

• Oversee the company's social media presence, which includes creating and posting content, engaging with comments, and monitoring metrics.

• Write and refine marketing copy for social media, email, and website content.

• Monitor KPIs and campaign performance, focusing on website traffic, leads generated, and customer engagement.

• Coordinate and manage video content along with the production pipeline.

• Supervise the videographer and schedule video content production.

• Create and manage project timelines to ensure campaigns and initiatives are completed punctually.

• Oversee the company website by updating content, ensuring functionality, and enhancing performance.

• Organize and execute events such as trade shows, conferences, and product launches.

• Align marketing activities with sales, product development, and customer service teams.

• Manage sponsorships and partnerships to elevate brand awareness and reach new audiences.

• Build and manage CRM pipelines, automations, workflows, tags, and custom fields.

• Facilitate the transfer of leads from marketing to sales.

• Opportunity to evolve into a marketing team leader role overseeing marketing assistants.

⛳️ Requirements

• Results-oriented, proactive marketer eager to take charge of marketing efforts.

• Exceptional writing skills and copywriting proficiency; prior work samples are required.

• Tech-savvy and quick to learn new marketing tools and technologies.

• Comfortable using CRM systems, content management systems, and email marketing platforms.

• Potential for leadership, with the ability to advance to managing marketing assistants.

• Ideally possesses experience in project management.

• Capable of creating and adhering to deadlines, drafting budgets, and managing multiple projects simultaneously.

• Open to learning and receptive to coaching.

• Self-motivated with the ability to assess what needs to be done, when, and how.

• Strong organizational, planning, and independent workload management skills.

• Basic video editing skills are advantageous.

• Extensive, hands-on experience with CRM platforms, preferably GoHighLevel (GHL) or similar platforms.

• Several years of CRM experience are mandatory.

• B2B experience is requested during the application process.

🏝️ Benefits

• Fully remote position.

• Flexibility to create your own schedule.

• Adaptable work hours.

• Opportunity to gain management and marketing experience.