Marketing Consultant

This is a fully remote position, open to applicants in Iowa.

📋 Description

• Act as the main point of contact for designated credit union clients, fostering strong relationships across various management levels.

• Regularly consult with key stakeholders to identify, create, and implement marketing strategies that utilize data insights for enhancing client portfolio performance.

• Develop and execute strategic marketing campaigns that harness client data to boost card portfolio growth and overall business success.

• Create and oversee comprehensive marketing plans, including project management and pro forma analysis, customized to meet each client's specific needs.

• Perform post-mortem analyses to evaluate campaign effectiveness against established performance targets.

• Employ data analytics tools to conduct in-depth investigations, uncovering significant patterns, trends, and relationships within large datasets.

• Convert raw data into actionable business insights that guide strategic decisions and marketing recommendations.

• Prepare and present clear, concise communication materials summarizing findings and supporting data-driven recommendations.

• Provide regular performance metrics and insights to both clients and senior management, ensuring alignment with strategic goals.

• Collaborate with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure seamless campaign execution.

• Contribute expertise to company-wide strategic initiatives, remaining informed about industry trends, products, and services.

• Stay updated on industry developments, including Visa, MasterCard, Fiserv, and regulatory changes, to offer clients well-informed recommendations.

• Keep abreast of industry trends, competitive landscape, and advancements in marketing strategies and tactics, ensuring recommendations are timely and relevant.

• Identify and suggest process enhancements to improve efficiency, scalability, and productivity within the business unit.

• Dedicate to continuous learning in the rapidly evolving financial services and technology sectors.

• Participate in internal information-sharing initiatives to remain informed about company insights and best practices.

• Monitor and evaluate risks associated with marketing initiatives, ensuring compliance with regulatory requirements and industry standards.

• Maintain thorough documentation of work papers, data, plans, and outcomes to support transparency and intellectual capital within the organization.

• Conduct market research as needed to aid in campaign development and client consultations.

• Assist with billing and reconciliation of consulting services, managing client discounts, and ensuring accurate financial tracking.

• Assume additional responsibilities as assigned by leadership to support the overall success of the Consulting Marketing team.

⛳️ Requirements

• Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics, or a related field, or a combination of education and experience is required.

• MBA is preferred.

• A minimum of eight (8) years of experience in marketing quantitative analysis and/or direct credit card, debit, and digital marketing is required.

• Experience in client service is essential.

• In-depth knowledge of underwriting practices, collection practices, credit union service models, credit and debit processing, fees, interchange, pricing, and risk is crucial.

🏝️ Benefits

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program