Marketing Communications Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute Ensemble’s social strategy by delivering high-quality content across key channels, primarily focusing on LinkedIn.

• Manage the daily planning and publishing of social content, including the upkeep of the editorial calendar while ensuring a balanced mix of news, announcements, thought leadership, and campaign material.

• Foster engagement and audience growth through consistent, engaging content that embodies Ensemble’s voice, credibility, and perspective in the healthcare and revenue cycle sectors.

• Generate innovative ideas beyond mere execution, utilizing data, audience insights, and current trends, while remaining adaptable and responsive.

• Write, edit, and enhance social copy with a keen sense of tone and clarity, and swiftly create assets (such as simple graphics and templates) using tools like Canva.

• Collaborate with internal leaders and client representatives to enhance the visibility of executives and subject matter experts on LinkedIn, as well as optimize content cadence and amplification strategies.

• Aid in community engagement by monitoring comments, engaging in real-time on important posts, and escalating issues as necessary.

• Utilize social monitoring and publishing tools to track conversations, identify opportunities, and facilitate timely engagement and responses.

• Measure performance across social media and content marketing through established KPIs, providing clear insights into what drives awareness, engagement, traffic, and conversions.

⛳️ Requirements

• 5 - 7 years of pertinent experience in marketing communications, content marketing, or social media.

• Outstanding writing and editing capabilities, with a focus on news, timely narratives, and compelling viewpoints.

• Demonstrated ability to create and implement content strategies, including those for executives and subject matter experts across owned and earned channels.

• In-depth understanding of LinkedIn and social media best practices and platform regulations, with a strong ability to leverage analytics for informed decision-making.

• Experience with social media management, monitoring, or content platforms (such as Sprout Social or similar) is preferred but not mandatory.

• Background in a multifaceted, cross-functional environment.

• Must possess a curious mindset and a willingness to embrace innovation, including the use of AI to explore improved processes and reduce friction to enhance patient and client experiences.

🏝️ Benefits

• Bonus Incentives

• Paid Certifications

• Tuition Reimbursement

• Comprehensive Benefits

• Career Advancement