Marketing Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and spearhead comprehensive, multi-channel marketing initiatives that align with the objectives of the business unit.

• Collaborate with stakeholders from the business unit to gain insights into target audiences, value propositions, and key business priorities that will shape the marketing campaign strategy and messaging.

• Oversee the complete execution of campaigns, working in partnership with functional teams within the business unit and our external marketing agency.

• Take ownership of campaign timelines, deliverables, and budgets, ensuring timely and high-quality execution.

• Track and evaluate campaign performance utilizing marketing analytics tools and dashboards.

• Continuously experiment, optimize, and iterate based on data-driven insights to enhance conversion rates and pipeline contributions.

• Work closely with the sales team to ensure campaign alignment, facilitate enablement, and expedite opportunities.

• Convey campaign plans, performance metrics, and insights to key stakeholders across both marketing and business leadership.

⛳️ Requirements

• A minimum of 5 years of experience in B2B SaaS marketing, including at least 2 years focused on campaign management.

• Experience in managing campaigns across various business units or product lines within a division.

• Demonstrated success in executing integrated campaigns that yield measurable business results (pipeline, revenue).

• Strong project management capabilities with the ability to handle multiple initiatives at once.

• Proficient in marketing technology platforms, including Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools.

• Exceptional communication, collaboration, and stakeholder management abilities.

• Knowledge of segmentation, personalization, and best practices in campaign automation.

🏝️ Benefits

• Comprehensive Health Coverage: Coverage begins on your first day of employment.

• 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and receive a 4% match. Choose from pre-tax and Roth options. Eligibility starts on the first of the month after 90 days, and you are immediately vested.

• RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and receive a 4% match. Choose from pre-tax and Roth options. Eligibility starts on the first of the month after 90 days, and you are immediately vested.

• Flexible PTO: Enjoy unlimited paid time off to maintain a healthy work-life balance.

• 12 weeks of paid leave for all employees.

• Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.

• Generous Holiday Schedule: Benefit from an extensive list of holidays to rejuvenate and spend quality time with loved ones.