Marketing Campaign Manager

📋 Description

• Create campaign strategies and roadmaps that align with revenue and pipeline objectives.

• Identify target audiences, buyer personas, and segmentation strategies.

• Develop messaging frameworks and value propositions tailored to specific industries and buyer personas.

• Set up campaign roadmaps that include channels, timelines, and key performance indicators (KPIs).

• Initiate multi-touch campaigns encompassing email nurture sequences, campaign-related materials, and landing pages with defined conversion paths, among others.

• Formulate and implement retargeting strategies while providing insights on campaign optimization across paid media channels.

• Collaborate with internal teams to aid in the creation and execution of campaigns.

• Propel the creation of campaign-specific content that corresponds with the stages of the buyer journey to enhance engagement and conversion rates.

• Offer transparency regarding campaign activities, themes, and targeted accounts.

⛳️ Requirements

• A minimum of 5 years of proven, successful experience in marketing, campaign management, or demand generation, particularly in a B2B context, including experience in building and executing multi-channel lead generation campaigns.

• A Bachelor’s degree in Marketing, Communications, English, or a related field is preferred.

• Exceptional writing and messaging skills suitable for various audiences and platforms.

• Ability to alter and adapt the style, tone, and vernacular of content to fit targeted social media channels, with an aptitude for connecting with customers.

• Preferred experience in enterprise SaaS marketing; familiarity with ERP and CRM software marketing is an advantage.

• Experience working directly with enterprise or midmarket sales teams.

• A demonstrated analytical mindset with the capability to convert campaign performance data into actionable insights.

• Strong project management skills with meticulous attention to detail and a high level of business acumen.

• High proficiency in MS Office; experience with HubSpot, Acumatica, and ZoomInfo is highly desired.

🏝️ Benefits

• Competitive compensation package (Total Annual Targeted Compensation $110K - $140K+)

• Medical, dental, and vision coverage

• Company-paid life insurance

• Options for additional insurance coverages

• 401(k) Plan

• Paid Time Off accruals

• Company Paid Holidays

• Opportunity to work from home

• Tuition reimbursement and ongoing learning opportunities

• Employee Recognition and Leadership Programs

• Annual Company Conference – “Quest for Excellence”

• Employee Referral Bonus Program

• Opportunities to contribute to the community through participation in Blytheco’s humanitarian support initiatives

• Our award-winning culture

• The rewarding feeling that comes from knowing your work truly makes a difference!