Marketing Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop campaign strategies and roadmaps that align with pipeline and revenue objectives.

• Identify target audience, buyer personas, and segmentation strategies.

• Create targeted messaging frameworks and value propositions tailored to specific industries and buyer personas.

• Establish campaign roadmaps that include channels, timelines, and KPIs.

• Initiate multi-touch campaigns such as email nurture sequences, campaign-related resources, and landing pages with defined conversion paths.

• Formulate and implement retargeting strategies while providing guidance on campaign optimization across paid media channels.

• Collaborate with internal resources to facilitate campaign creation and execution.

• Propel the development of campaign-specific content that aligns with buyer journey stages to enhance engagement and conversion rates.

• Offer insights into campaign activities, themes, and target accounts.

⛳️ Requirements

• 5+ years of demonstrated success in marketing, campaign management, or demand generation roles within B2B marketing, including experience in building and executing multi-channel lead generation campaigns.

• Bachelor’s degree in Marketing, Communications, English, or a related field is preferred.

• Exceptional writing and messaging abilities across diverse audiences and platforms.

• Ability to adjust the style, tone, and vernacular of content to suit targeted social media channels while effectively connecting with customers.

• Experience in enterprise SaaS marketing preferred; familiarity with ERP and CRM software marketing is a plus.

• Previous experience working directly with enterprise or mid-market sales teams.

• Proven analytical mindset with the capability to convert campaign performance data into actionable insights.

• Strong project management experience with meticulous attention to detail and a high level of business acumen.

• High proficiency in MS Office; experience with HubSpot, Acumatica, and ZoomInfo is highly desired.

🏝️ Benefits

• Competitive compensation plan (Total Annual Targeted Compensation $110K - $140K+)

• Medical, dental, and vision coverage

• Company-paid life insurance

• Options for additional insurance coverages

• 401(k) Plan

• Paid Time Off accruals

• Company Paid Holidays

• Work from home opportunity

• Tuition reimbursement and continuous learning opportunities

• Employee Recognition and Leadership Programs

• Annual Company Conference – “Quest for Excellence”

• Employee Referral Bonus Program

• Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts

• Our award-winning culture

• The incredible satisfaction that arises from knowing that your work truly makes a difference!