Lead Manager, Brand Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the creation of campaign plans and implement activation elements for MAW national drive periods.

• This includes aiding in the development of activation materials and planning content such as chapter toolkits, as well as executing campaign activation elements including media (paid, PSA, and in-kind) and events.

• Collaborate with various stakeholders throughout the organization to ensure alignment on business objectives, revenue targets, required assets, celebrity/influencer requests, prioritization, and other pertinent campaign needs.

• Integrate campaign priorities with stakeholder objectives and requirements to produce alignment documents and creative brief recommendations for the Director of Campaigns.

• Convert campaign objectives and direction into strategies for social media, earned media, and entertainment marketing activation recommendations (for the Director of Campaigns and/or Social Media/PR/ESR leaders), while supporting the planning process.

• Partner with internal and external creative resources to develop and deliver creative materials, including campaign storytelling content, paid/in-kind advertising, and PSAs.

• Coordinate with Corporate Alliances on partner deliverables across MAW-owned channels, ensuring clear communication with the appropriate channel managers.

• Resolve conflicts that arise in campaign prioritization and propose solutions, escalating issues as necessary for resolution.

• Work alongside project management, creative services, and communications teams to ensure key deadlines are met and to enhance the planning and development process.

• Conduct regular campaign reviews with stakeholders to evaluate effectiveness and optimize campaign resources and assets.

• Gather performance data, revenue results, anecdotal feedback, etc., to conduct thorough and actionable activity evaluations and reporting, such as post-campaign debriefs or PSA performance tracking.

• Oversee the process of collecting and incorporating chapter feedback on campaign resources and assets.

• Collaborate with and support the Director in budgeting and billing, RFPs, and agency/vendor management.

• Perform other job-related responsibilities as assigned.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communication, or a related field is required.

• A minimum of 5 years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience.

• At least 3 years of marketing experience in a nonprofit environment, or equivalent experience managing a nonprofit partnership in a brand/agency context is preferred.

• Proven experience in leading cross-functional teams to execute projects.

• Ability to thrive in a fast-paced, constantly evolving, and dynamic environment.

• Strong proficiency in computer skills is required, particularly in Microsoft Office applications.

• Experience in partnership marketing is a plus.

🏝️ Benefits

• Comprehensive benefits package, effective from day 1: Medical, Vision*, Dental*, Wellness

• Competitive salary with the potential for annual incentives

• Options for Health Savings Accounts and Flexible Spending Accounts

• A Health Reimbursement Account fully funded by Make-A-Wish America

• Short Term Disability*, Long Term Disability*, and Life Insurance

• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo

• 401(k) Retirement Savings Plan with a 5% match after one year of service

• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program

• The organization will provide a laptop, 24” monitor, and a docking station/adaptor to new hires

• Competitive PTO starting at 15 days, with enhanced time off for senior roles

• 10 Sick Days

• 11 Paid Holidays

• 2 Volunteer Days after one year of service

• 2 Personal Days accrued annually

• Parental Leave

• Employee Awards and Recognition Programs

• Opportunities for Individual and Leadership Development

• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets