Marketing Automation Specialist II

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and oversee marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to enhance campaigns and nurture leads.

• Implement and schedule email, SMS, and WhatsApp campaigns, ensuring they are personalized and accurate.

• Support the creation of landing pages, forms, and integrations within marketing automation platforms.

• Conduct A/B testing on email subject lines, content, and timing to boost engagement and conversion rates.

• Analyze campaign performance and monitor results against established KPIs.

• Work in conjunction with the Marketing Content Coordinator and Content Manager to confirm that campaign assets (copy, graphics, automations) are prepared for launch.

• Keep abreast of best practices in marketing automation and new capabilities of platforms.

⛳️ Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.

• Over 2 years of experience in Marketing Operations, Digital Marketing, Agency Marketing, or a similar role.

• More than 2 years of experience with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot) is preferred.

• A minimum of 2 years of experience with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.) is preferred.

• Previous or current experience in SaaS is essential for success in this position.

• High attention to detail and strong project management skills are necessary.

• Effective collaboration, time management, and prioritization abilities are critical for this role's success.

• Capability to build and maintain strong internal relationships with teams.

• Proven problem-solving and conflict management skills.

• Must be proactive, willing to ask questions, and take responsibility for tasks.

• Ability to quickly learn and embrace challenging assignments.

• Excellent verbal and written communication skills are essential.

• Initiative to discover the resources needed for success in this role.

• Logical and sequential thinker with the ability to collaborate in problem-solving efforts.

• Proven capacity to work independently.

• Strong technical and analytical capabilities to inform decision-making and assess effectiveness.

• Excellent interpersonal skills to work effectively within the team.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible work hours and remote work options.

• Comprehensive health and wellness benefits.

• Engaging team culture with regular team-building activities.