Marketing Automation Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of and oversee the agency's GoHighLevel account, which includes setting up client sub-accounts, configuring, maintaining, and optimizing them.

• Design, construct, and enhance high-converting sales funnels tailored to the unique customer journey of each client.

• Develop responsive, conversion-driven landing pages within GoHighLevel.

• Create and refine advanced automation workflows that encompass lead nurturing, appointment scheduling, pipeline automation, speed-to-lead responses, customer reactivation, and follow-up sequences.

• Plan, manage, and optimize email and SMS marketing campaigns, which include copywriting, sequencing, segmentation, testing, and ensuring deliverability.

• Regularly assess and enhance funnel performance through conversion rate optimization and improvements in automation.

• Oversee A2P 10DLC registration and brand/campaign certification to ensure SMS compliance and deliverability.

• Develop dashboards and reporting systems that yield actionable insights for both internal teams and clients.

• Integrate GoHighLevel with third-party platforms utilizing Zapier, Make.com, N8N, APIs, and webhooks.

• Utilize AI tools to enhance workflow efficiency and the performance of marketing automation.

• Diagnose automation issues and implement scalable technical solutions.

• Transform business objectives into effective automation strategies and execute them independently.

• Occasionally engage in client meetings to offer technical advice and automation expertise.

⛳️ Requirements

• Over 5 years of practical experience in marketing automation.

• Extensive knowledge of **GoHighLevel (GHL)**, which includes:

• Agency account management.

• Funnel development.

• Landing page creation.

• Workflow automation.

• CRM configuration.

• Email and SMS marketing.

• Reporting dashboards.

• Demonstrated experience in building, optimizing, and managing comprehensive marketing funnels from conception through execution.

• Practical experience with A2P 10DLC registration and brand/campaign approval processes.

• Strong background in creating and optimizing effective email and SMS marketing campaigns, including copywriting and automation strategies.

• Experience in developing reporting dashboards and performance analytics.

• Familiarity with automation platforms such as **N8N**, **Zapier**, and **Make.com**.

• Working knowledge of other CRM and marketing automation platforms like HubSpot, ActiveCampaign, Klaviyo, or similar.

• Understanding of AI tools and their applicable use in marketing automation.

• Strong grasp of customer journey mapping, lead nurturing, and conversion optimization.

• Exceptional troubleshooting, analytical, and problem-solving capabilities.

• Excellent written and verbal communication skills in English.

• Self-driven, proactive, organized, and capable of managing projects independently.

• Previous experience in a digital marketing agency supporting multiple client accounts is preferred.

• Experience with API integrations and webhooks.

• Understanding of paid media, SEO, websites, and broader digital marketing strategies.

• Comfortable participating in occasional client meetings when technical expertise is required.

🏝️ Benefits

• Competitive monthly salary of **$2,500 USD**.

• 100% remote work opportunity.

• Long-term, full-time position with a growing U.S.-based agency.

• Direct collaboration with agency leadership and contribution to high-impact client projects.

• High level of ownership and autonomy in the marketing automation role.

• Collaborative and fast-paced work environment that values expertise, initiative, and continuous improvement.

• Opportunity to work with advanced marketing automation tools, AI technologies, and modern CRM platforms.