Marketing Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive review, construction, and deployment of global emails ensuring precision.

• Develop and oversee customer journeys and automated lifecycle campaigns within Salesforce Marketing Cloud Engagement (SFMC).

• Administer the global email calendar while adhering to best practices.

• Conduct QA and thorough end-to-end testing for all campaigns, ensuring that communications are vetted, approved, and tested.

• Collaborate with internal stakeholders to enhance campaign performance through testing and segmentation strategies.

• Manage lists from various databases for email and automation campaigns (utilizing Data extensions).

• Assist in the creation and editing of cloud pages that include forms.

• Maintain current processes for email best practices and adapt to new marketing automation tools as they are introduced.

• Share insights and suggestions with the team to foster process and performance enhancements.

• Ensure adherence to CAN-SPAM and GDPR regulations.

• Troubleshoot any issues related to email automation and/or build errors.

• Perform miscellaneous duties as assigned.

⛳️ Requirements

• A minimum of 2 years of experience with SFMC.

• Solid understanding of online/email marketing execution with a focus on established processes and procedures.

• Familiarity with CAN-SPAM and GDPR regulations is required.

• Intermediate proficiency in MS Office/O365, particularly Excel.

• Experience with HTML/CSS.

• SQL knowledge or exposure is desirable.

• Experience with Monday.com (Project management software) is a plus.

• Background in working with AI tools or a demonstrated eagerness to learn is preferred.

🏝️ Benefits

• None specified