Marketing Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in marketing operations within the martech ecosystem, encompassing lead routing, segmentation list management, email creation, audits of third-party integrations, list imports, webinar organization, and database maintenance.

• Oversee lead-routing protocols and uphold lead-lifecycle automation from initial capture through qualification and handoff.

• Track lead routing in real-time, prioritize based on revenue potential, and resolve technical issues that impact lead response time.

• Create and manage dynamic audience and suppression lists for various marketing initiatives.

• Supervise the email queue and develop templated emails in collaboration with the growth marketing team.

• Manage technical tools for list imports, data transformation, and the execution of marketing automation.

• Coordinate with third-party vendors and agencies, assign tasks, and provide training on insightsoftware protocols.

• Generate and share monthly email performance reports while analyzing performance trends.

• Design and implement A/B and multivariate email testing; evaluate results and communicate insights.

• Lead cross-departmental projects related to segmentation, lead scoring, and email preference management.

• Engage in the cross-functional Pardot tactical team and collaborate with growth marketing.

• Drive nurture strategies and act as the subject matter expert for Engagement Studios.

• Identify and propose enhancements to lead-lifecycle processes.

• Document marketing operations procedures for both internal and external stakeholders.

• Oversee the health of the marketable database, focusing on hygiene, normalization, and subscription management.

• Contribute to cross-functional discussions that require expertise in Marketing Operations.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related discipline.

• A minimum of 2 years of experience in marketing.

• Expertise in marketing automation platforms such as Pardot, HubSpot, and Marketo.

• Proficiency with CRM systems like Salesforce and Dynamics.

• Familiarity with webinar hosting platforms.

• Strong analytical and problem-solving capabilities.

• Exceptional communication and teamwork skills.

• Knowledge of project management software.

• Detail-oriented with a strong emphasis on data accuracy and integrity.

• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving requirements.

• Capacity to collaborate cross-functionally with stakeholders to ensure project completion.

• Previous experience in a B2B software organization is advantageous but not mandatory.

• Background checks are required for employment where permitted by local laws.

🏝️ Benefits

• Competitive base salary ranging from $54,000.00 to $67,000.00 annually.

• Additional bonus eligibility may be available.

• Commitment to equal employment opportunities in the workplace.

• Confidential management of application information in accordance with EEO guidelines.