Marketing and Sales Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for BenchPrep's LinkedIn presence, which includes crafting content, engaging with the audience, reporting on performance, and fostering audience growth.

• Assist in demand generation campaigns through email, social media, webinars, and content to enhance awareness, engagement, and pipeline development.

• Aid in the planning and execution of industry events and sponsorships, handling logistics, creating assets, and conducting post-event analysis.

• Write blog posts and contribute to content creation initiatives that align with sales and marketing goals, including monitoring and reporting content performance.

• Manage and enhance BenchPrep's AI BDR program by tracking outreach performance, analyzing results, and continuously refining messaging, targeting, workflows, and engagement strategies to increase qualified meetings and pipeline growth.

• Support both inbound and outbound pipeline generation efforts through AI-driven prospecting, account research, and strategic outreach.

• Facilitate the generation of qualified meetings and opportunities for Enterprise Account Executives based on BenchPrep's qualification criteria.

• Assist in the RFP process by coordinating, researching, and gathering content as necessary.

⛳️ Requirements

• 1-3 years of experience in marketing, sales development, business development, or a similar field.

• Exceptional written communication skills with the capability to create persuasive sales and marketing content.

• Strong organizational and time management abilities.

• Demonstrated capacity to handle multiple projects and priorities simultaneously.

• Excellent relationship-building skills.

• Analytical mindset with the proficiency to assess campaign and pipeline performance.

• Capacity to work both independently and collaboratively in a fast-paced, remote setting.

• Strong work ethic, adaptability, and a proactive approach.

• Familiarity with Salesforce, Salesloft, HubSpot, LinkedIn Sales Navigator, or similar tools is advantageous.

• Experience with AI tools and automation platforms is a plus.

🏝️ Benefits

• Medical insurance covering 80% of premiums for you and your dependents.

• Dental, Vision, Short & Long Term Disability, Life Insurance, and other voluntary benefits.

• 401(K) Safe Harbor Non-Elective 3% Contribution.

• Flex PTO (our version of unlimited PTO), Wellness Days, Birthday PTO, Winter Break, plus a generous company holiday calendar.

• Annual Learning Stipend of $1,200.

• Parental Leave.

• $500 towards workstation setup upon hire, alongside a monthly stipend for additional expenses thereafter.