Marketing Analytics Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take charge of the measurement strategy for Marketing, which includes KPIs, attribution, and reporting standards.

• Collaborate with leaders in Marketing, Media, and Email & Text to assess campaign performance and suggest adjustments to budget, channel mix, and targeting that enhance ROI.

• Manage internal and platform-specific dashboards and reports to ensure they provide actionable insights and grow alongside the business.

• Direct the analytics related to the content personalization program, such as test design, user segmentation, customer journey analysis, and results presentations.

• Establish standards for the accuracy, definitions, and documentation of marketing data, working closely with Data and Analytics Engineering to ensure data quality and tracking.

• Transform complex analyses into straightforward recommendations and communicate findings to marketing and senior leadership.

• Forge strong partnerships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related discipline.

• Over 5 years of experience in marketing or digital analytics.

• At least 2 years of experience in managing or mentoring analysts.

• Advanced expertise in SQL and Microsoft Excel.

• Strong background in data visualization and reporting tools.

• Extensive knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution models.

• Experience in designing and analyzing A/B and multivariate tests.

• Exceptional communication skills, capable of presenting clear recommendations to senior leadership.

• A Master’s degree in a business or quantitative field.

• Familiarity with Snowflake.

• Experience with Looker.

• Background in ecommerce, direct-to-consumer, or retail marketing.

• Experience in developing or scaling a content personalization program.

🏝️ Benefits

• Comprehensive Health & Wellness Benefits

• 401(k) Match

• Flexible Vacation Plan

• Childbirth & Parental Leave

• Sick & Wellness Time

• Holiday Pay

• Sabbatical

• Employee Discount

• Give Back Day

• Complimentary Mattress