Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate and report on marketing performance across all user acquisition channels.

• Monitor and analyze cohort-level KPIs (retention, monetization, churn, engagement) to uncover opportunities and guide optimization efforts.

• Develop, enhance, and maintain predictive LTV models based on cohort performance and user segmentation.

• Ensure data integrity across platforms and maintain consistency throughout the reporting and decision-making processes.

• Guarantee data quality and consistency across various sources and tools, including cohort-level analyses.

• Create and manage dashboards tailored to the requirements of marketing and creative teams, as well as strategic dashboards for C-level executives.

• Assist in the design and evaluation of A/B tests across advertisements, product pages, and onboarding processes.

• Collaborate with UA teams to assess campaigns and guide bidding, targeting, and creative strategies.

• Work alongside Data Engineers to sustain reliable and scalable data pipelines.

• Aid in the integration of new tools, acquisition channels, and user funnels to enhance attribution accuracy and data completeness.

⛳️ Requirements

• Minimum of 2 years of experience in a data or marketing analytics position, preferably in a mobile-first environment.

• Practical experience with cohort analysis and LTV forecasting, utilizing behavioral and monetization data.

• Strong foundational knowledge in statistics, probability, and user segmentation.

• Proficient in SQL and Python (with pandas or similar for cohort processing and analysis).

• Experience in building dashboards using Tableau, Looker, or Data Studio with cohort metric breakdowns.

• Familiarity with attribution frameworks and user acquisition models (including SKAN on iOS).

• Comfortable working with MMPs and product analytics tools (e.g., Appsflyer, Firebase, RevenueCat).

• Detail-oriented, proactive, and effective in cross-functional teamwork.

🏝️ Benefits

• Competitive salary and bonus structure.

• Comprehensive benefits package, including health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• A collaborative, international, fully remote work environment.

• Chance to influence data-driven strategy and play a significant role in launching new products and features across a rapidly expanding app portfolio.