Market Growth Strategy, Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify emerging market opportunities for High School Partnerships, including regional growth trends and strategic partnerships.

• Monitor trends in customer behavior, competitors, workforce dynamics, educational institutions, and the industry to inform marketing and growth strategies.

• Develop market assessments and provide recommendations for priority states and regions.

• Act as the strategic marketing partner for High School Partnerships.

• Convert business objectives into marketing recommendations and go-to-market strategies.

• Lead marketing planning discussions for HSP, establishing clear priorities and recommendations.

• Create annual and quarterly marketing strategies that align with commercial priorities.

• Construct growth plans specific to states and regions that support enrollment and revenue growth.

• Prioritize initiatives based on market potential, business impact, and organizational readiness.

• Design strategies for conference participation and field engagement.

• Collaborate with Marketing, Product, Engineering, Legal, Finance, RevOps, Sales, and other teams to devise coordinated strategies.

• Facilitate alignment among stakeholders regarding messaging, campaigns, and commercial programs.

• Cultivate relationships with external organizations, school partners, industry associations, and community stakeholders.

• Analyze market trends, customer behaviors, campaign performance, and commercial data.

• Transform quantitative and qualitative insights into strategic recommendations and data-supported business cases.

⛳️ Requirements

• A Bachelor’s degree is required; a background in Education, Higher Education, or a related field is strongly preferred.

• Over 7 years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, business development, or a similar role.

• Strong analytical skills with the ability to convert data into actionable business recommendations.

• Capability to synthesize complex information into clear strategic guidance.

• Experience in leading cross-functional initiatives and influencing senior stakeholders.

• Exceptional skills in written and verbal communication, as well as presentation abilities.

• Ability to excel in ambiguous situations, establish structure, and build new capabilities from the ground up.

• Successful completion of a role-specific assessment is required.

• Must successfully complete applicable pre-employment screening processes.

• Verification of employment eligibility through Form I-9 is necessary.

• Must be able to work in a remote, on-camera environment, with camera use expected during meetings unless there are extenuating circumstances.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible spending

• Generous paid time off

• Sponsored volunteer opportunities

• 401K with a company match

• Free access to all online programs