Manager, Social Media – Community

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Take charge of the daily operations of Covetrus-owned social media platforms, including LinkedIn, Facebook, YouTube, Instagram, TikTok, and other emerging channels.

• Create, maintain, and enhance social media and content calendars that are aligned with business objectives, product launches, events, campaigns, and industry developments.

• Collaborate with Integrated Marketing, Product Marketing, Events, Corporate Communications, and Creative teams to craft social content and campaigns.

• Oversee Hootsuite management, including scheduling, publishing, reporting, social listening, and governance of channels.

• Provide regular performance reports and actionable insights to marketing and business executives.

• Lead social listening initiatives to gauge customer sentiment, industry trends, competitive activity, and emerging topics.

• Create innovative social concepts, campaign themes, and content suggestions.

• Manage community interactions and respond to customer inquiries, comments, and discussions.

• Assist with corporate announcements, press releases, events, webinars, and thought leadership efforts.

• Oversee influencer, ambassador, and KOL programs targeting veterinary and consumer demographics.

• Set channel KPIs and enhance content performance in collaboration with creative teams.

• Work with creative teams on graphics, video, and multimedia storytelling.

• Keep track of platform updates, social trends, and industry best practices.

• Support employee advocacy initiatives and widen brand exposure through employee and partner networks.

⛳️ Requirements

• Preferred Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related discipline.

• 5-7 years of experience in social media, content marketing, community management, or digital marketing.

• Proven track record in managing social media programs for B2B companies.

• Experience in SaaS, technology, healthcare, veterinary, or other highly regulated sectors is preferred.

• Proficient in managing social media management platforms; Hootsuite expertise is highly preferred.

• Skilled in developing social content calendars and executing multi-channel social campaigns.

• Familiar with social analytics, reporting, and performance evaluation.

• Experienced in managing influencer, ambassador, or advocacy programs.

• Excellent writing, editing, and communication abilities.

• Strong project management and stakeholder management skills.

• Capability to handle multiple projects concurrently in a fast-paced environment.

• Ability to balance strategic thinking with practical execution.

• Capacity to work independently and lead initiatives with minimal supervision.

• Willingness to travel occasionally for company meetings, events, and industry conferences.

🏝️ Benefits

• 401k savings & company match.

• Paid time off.

• Paid holidays.

• Maternity leave.

• Parental leave.

• Military leave.

• Other types of leave.

• Health, dental, and vision benefits.

• Health savings accounts.

• Flexible spending accounts.

• Life & disability insurance.

• Identity theft protection.

• Pet insurance.

• Certain roles may qualify for a short-term incentive plan.