Manager, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily management of client paid search initiatives, including strategic planning, bid suggestions, execution specifics, financial oversight, and overall goal attainment.

• Foster relationships with the search community, vendors, and Directors to ensure optimal service levels and outcomes.

• Grasp the client’s products, marketing aims, and digital objectives with a focus on paid search.

• Monitor, analyze, and assess campaign performance metrics based on client KPI objectives.

• Keep abreast of updates related to tools and User Interfaces (AdWords, Bing, etc.).

• Employ creative thinking to enhance efficiencies or advance the practice.

• Participate in corporate initiatives, automation projects, process modifications, and roll-outs.

• Assist in developing POVs, best practices, and essential process documentation.

• Define and execute campaign strategies in close collaboration with other internal teams.

• Remain updated on industry trends, concentrating on how alterations can enhance offerings.

⛳️ Requirements

• At least 1.5 years of experience in campaign management within SEM platforms.

• Proficient in navigating technical platforms (Google AdWords Editor, Microsoft Ads Editor, SA360).

• Experience utilizing Bid Management tools (Doubleclick Search, Kenshoo, etc.).

• Knowledgeable in strategy aligned with various KPIs (CPA, Impression Share / SOV, CPL, etc.).

• Skilled and experienced in client and vendor communication.

• Ability to cultivate relationships with internal teams.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development

• Bonuses

• Stock options

• Wellness programs

• Mental wellness coaching

• Access to online classes with LinkedIn Learning