Manager, Paid Media

This is a fully remote position, open to applicants in India.

📋 Description

• Lead the Paid Media budgeting strategy and allocation across various products, geographies, languages, and channels, focusing on optimizing Return on Investment and Lifetime Value.

• Oversee the comprehensive campaign strategy and execution across multiple platforms, including Google Search, DV360, PMax, Meta, UAC, and ASA. This includes everything from strategic planning and setup to bid management and creative testing initiatives.

• Manage audience strategy throughout the marketing funnel, involving segmentation, remarketing, and lookalike audiences to enhance reach efficiency and conversion rates.

• Establish the measurement framework by managing attribution infrastructure, conducting incrementality testing, and utilizing Marketing Mix Modeling (MMM) to ensure that investment decisions are based on causal evidence. Collaborate closely with the Data and Engineering teams.

• Maintain relationships with agencies, platform partners, and vendor agreements, including negotiations, renewals, and accountability for performance.

• Build, develop, and mentor the paid media team by setting clear objectives, enhancing operational processes, and fostering an environment conducive to high performance.

• Provide regular performance reports linked to business outcomes, including CAC, ROAS, LTV, and CPI, along with clear recommendations for leadership and cross-functional stakeholders.

• Continuously assess and trial emerging ad formats, AI-driven campaign types (including AI Max), and platform innovations to ensure the paid media function stays ahead of market trends.

• Present the investment plan and performance results in organized formats for reporting and presentations.

• Conduct structured A/B testing across advertisements, landing pages, and bidding strategies; translate findings into scalable enhancements.

• Develop and manage a global affiliate program, crafting commission models that generate incremental sales.

• Collaborate with Data, Product, Finance, and Legal teams to align paid media investments with broader growth and profitability objectives.

⛳️ Requirements

• 7-12 years of experience in Paid Media, Growth Marketing, and Performance Marketing.

• Knowledge of full-funnel campaigns and global media strategies.

• Proven success in managing large-scale paid campaigns across various channels.

• Strong analytical skills with expertise in attribution, media mix modeling, incrementality, and full-funnel metrics.

• Experience working effectively with cross-functional teams, demonstrating a strong inclination towards negotiation and peer influence.

• Proficient with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker.

• Experience in affiliate marketing.

• Background in DTC and B2C, with prior experience in subscription-based business models preferred.

• Managerial experience with remote teams.

• Experience in selecting and managing media agencies internationally.

• Familiarity with AI and content creation tools is a plus.

🏝️ Benefits

• Competitive salary and annual bonus.

• Medical coverage.

• Life and accidental insurance.

• Vacation and various leaves of absence (including menstrual, flexible, special, and more!).

• Opportunities for development through education reimbursements and professional workshops.

• Maternity and parental leave.

• Hybrid and remote work model with flexible hours.

• On-site and remote company events throughout the year.

• Technology and work-from-home stipends, along with new hire allowances.

• Employee referral program.

• Premium access to Quillbot.