Manager, Marketing – Flatiron

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement innovative, tailored consumer marketing campaigns for designated titles across various genres.

• Design advertising initiatives and work collaboratively on ad copy, creative vision, vendor engagement, and budget management.

• Develop influencer marketing strategies, encompassing book mailings, influencer packages, paid and organic partnerships, book club outreach, and sweepstakes.

• Oversee early reading initiatives on Goodreads and NetGalley to enhance reviews and ratings while boosting sales.

• Coordinate both organic and paid promotional activities across Flatiron Books’ social media platforms in collaboration with the Marketing Assistant.

• Participate in weekly marketing and title-specific discussions with authors and agents.

• Plan and implement trade marketing campaigns, including mailings to booksellers and outreach to bookstore and library book clubs.

• Support the Macmillan Events team during trade shows and collaborate with the Macmillan Library Marketing team.

• Manage sales resources such as in-store merchandising materials, signage, sell sheets, promotional graphics, preorder incentives, kits, Edelweiss assets, and account-specific requests.

• Communicate marketing strategies to the sales team during bi-weekly sales meetings, sales conferences, and as required.

• Maintain budgets for the assigned titles.

• Share insights from influencer and advertising programs during title-specific post-mortem meetings.

• Evaluate campaign outcomes and advertising reports to guide current and future marketing efforts.

• Regularly update authors and agents on campaign progress.

⛳️ Requirements

• Exceptional communication, presentation, and writing abilities.

• Strong understanding of influencer dynamics and advertising strategies across diverse adult readerships.

• Capability to engage consumer readers effectively.

• Results-driven, self-motivated, resourceful, and capable of working independently.

• Outstanding organizational abilities with the skill to juggle multiple tasks and prioritize effectively.

• Proficiency in assessing campaigns and adjusting strategy and execution as needed.

• High energy, creativity, and enthusiasm for a wide range of book genres.

• Over 5 years of marketing experience within the trade book publishing sector.

• College degree or equivalent professional experience.

• Bachelor’s degree.

• Basic skills in InDesign, Canva, and Photoshop.

• Photography skills are an asset.

• Familiarity with Google Business Suite.

🏝️ Benefits

• Equal opportunity employer.

• Reasonable accommodations for qualified individuals with disabilities.

• Remote work arrangement.