
Manager, Marketing Automation – Marketo
Posted Jul 19

Posted Jul 19
This is a fully remote position, open to applicants in California, +3 more states.
• Take ownership of the technical vision, architecture, and roadmap for Marketo within the enterprise technology framework.
• Ensure the platform's scalability, performance, security, and governance are maintained.
• Establish and uphold Marketo standards, order of operations, and industry best practices.
• Identify and mitigate technical debt, platform risks, and architectural deficiencies.
• Design and implement sophisticated Marketo configurations that go beyond standard administration.
• Act as the escalation point for intricate platform issues and design choices.
• Convert business requirements into scalable and maintainable Marketo solutions.
• Collaborate with Marketing, Sales Operations, IT, and Analytics on comprehensive lifecycle and automation initiatives.
• Enhance the Marketo–Salesforce (SFDC) integration, focusing on data synchronization, lifecycle logic, and field mappings.
• Serve as the main contact with Adobe Marketo Support for escalated issues and complex defects.
• Lead, mentor, and cultivate a team of Marketing Automation Platform Administrators.
• Over 10 years of practical Adobe Marketo experience in enterprise settings.
• Strong foundation in B2B marketing automation and complex lifecycle models.
• Demonstrated experience as a senior Marketo administrator, business analyst, and functional consultant.
• In-depth knowledge of Marketo order of operations.
• Extensive experience with Salesforce integration and B2B data models.
• Experience working within expansive, multi-tool marketing technology ecosystems.
• Marketo certifications are highly preferred.
• Health & Wellbeing
• Personal & Professional Development
• Unconditional Inclusion
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