Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and enhance lifecycle marketing strategies related to customer onboarding, engagement, retention, and reactivation.

• Implement comprehensive email marketing campaigns, covering briefing, copywriting, graphic design, competitor analysis, audience list creation, email construction, deployment, and performance evaluation.

• Support the development of roadmaps for customer segmentation, messaging, campaign management, and triggered communications.

• Work collaboratively with Product, Engineering, Customer Experience, Data & Analytics, and other cross-functional teams.

• Supervise an email marketing agency responsible for creating, executing, and monitoring triggered email journeys and promotional campaigns.

• Formulate inventive CRM, loyalty, and e-commerce strategies aimed at improving customer experiences and boosting revenue.

• Design and refine automated email journeys to enhance conversions and customer retention.

• Evaluate CRM conversions, analytics, retention rates, optimization, and testing opportunities.

• Develop and maintain testing roadmaps addressing subject lines, CTAs, creative content, messaging, segments, and send times.

• Create, implement, and oversee multichannel campaigns across retention, nurture, prospect, and lead-generation lifecycle stages.

• Establish loyalty programs, segmented communications, and repeat-purchase reward strategies.

• Conduct campaigns directly in Braze, including journeys, segments, triggers, and reporting.

• Analyze customer data for personalization, behavioral targeting, and interventions at various lifecycle stages.

• Provide insightful campaign reports and recommendations to key stakeholders.

⛳️ Requirements

• Minimum of 4 years of marketing experience, particularly in lifecycle marketing.

• Proficient with marketing automation platforms, CRM systems, email marketing tools, and analytics software to analyze results.

• Experience with Braze is preferred.

• Highly organized with the ability to prioritize tasks and manage time effectively.

• Proven success in implementing loyalty strategies, enhancing retention, and driving sales growth.

• Experience in crafting efficient and effective end-to-end journey or campaign strategies.

• Familiarity with the health tech industry and understanding of best practices and emerging trends in lifecycle marketing.

• Hypothesis-driven and data-oriented approach to all marketing initiatives.

• Strong analytical skills and comfort with numbers are essential.

• Solid product understanding and ability to engage in cross-functional discussions and planning focused on boosting activation, reducing churn, and improving conversion rates.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Flexible working arrangements and a supportive work-life balance.

• A dynamic and collaborative work environment.