Manager, CRM Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a CRM strategy team of two to strategize, design, and execute intricate CRM campaigns throughout the customer journey.

• Create and optimize customer journeys while mapping touchpoints to improve the customer experience.

• Determine the ideal channel mix and communication frequency tailored to audience behavior and business objectives.

• Manage the creation and oversight of customer segmentation; assess performance of segments and campaigns.

• Collaborate with the Analytics team to uncover optimization opportunities and shape the long-term audience strategy.

• Coordinate cross-channel personalization efforts and ensure consistent messaging across various platforms.

• Supervise A/B testing and experimentation aimed at enhancing campaign effectiveness and driving lifecycle improvements.

• Keep abreast of industry trends and competitor actions to devise innovative engagement strategies.

• Cultivate cross-functional relationships with marketing, product, and analytics teams.

• Manage the CRM calendar, campaign timelines, and content planning.

• Track and evaluate campaign metrics, offering recommendations for continuous improvement.

• Coach CRM team members on strategic lifecycle considerations and the development of business cases.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field is preferred, though not mandatory.

• At least 7 years of experience in customer success, email, lifecycle, or CRM marketing roles.

• Familiarity with CRM platforms such as Braze, Moveable Ink, or similar tools is highly preferred.

• Strong comprehension of email/in-app/push marketing best practices alongside copywriting skills.

• Experience in the Daily Fantasy Sports or gaming industry is advantageous.

• Proficient in analyzing data and metrics to generate actionable insights and optimize campaign performance.

• Highly organized and detail-oriented.

• Proven ability to manage stakeholders, multiple projects, and deadlines in a dynamic environment.

• Exceptional communication, collaboration, and problem-solving abilities.

• Must be authorized to work for any employer in the U.S.; employment visa sponsorship is not available.

🏝️ Benefits

• Company-subsidized medical, dental, & vision plans

• 401(k) plan with company match

• Annual bonus

• Flexible PTO to promote a healthy work/life balance (2 weeks STRONGLY encouraged!)

• Generous paid leave programs, including 16-week paid parental leave and disability benefits

• Workplace flexibility and modern work schedules emphasizing productivity over hours worked

• Company-wide in-person events and team outings

• Lifestyle enhancement program

• Company equipment provided (Windows & Mac options)

• Annual performance reviews with opportunities for growth and career development