Manager, Communications and Creator Partnerships

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the public relations strategy and handle daily operations, encompassing both major initiatives and timely pitches.

• Propel earned media coverage, establishing Credo as a leading authority in the beauty industry.

• Cultivate and sustain relationships with key editors, journalists, and contacts within beauty media.

• Identify and propose unique story angles tailored specifically for Credo.

• Oversee the influencer strategy from the initial briefing through to execution and performance evaluation.

• Manage the relationship with the influencer agency, ensuring accountability for results.

• Identify and foster relationships with creators who genuinely use and appreciate Credo products.

• Take ownership of ShopMy as a tool for creator monetization and attribution.

• Develop aspirational brand partnerships and culturally relevant gifting initiatives for Credo.

• Manage Credo's presence across Reddit, Substack, and other community-focused platforms.

• Build relationships with Substack creators for editorial collaborations and gifting features.

• Ensure that Credo is accurately and favorably represented in AI-generated recommendations and LLM searches.

• Engage in community spaces to answer questions, fostering trust and enhancing discoverability.

⛳️ Requirements

• 4 to 6 years of experience in public relations, communications, influencer marketing, or a combination of these fields.

• A genuine passion for beauty, along with familiarity with beauty brands, creators, and Substacks.

• Established relationships with beauty media professionals and/or creators.

• Proven experience in managing agencies and holding external partners accountable for their contributions.

• Strong judgment in storytelling and pitching.

• Comfortable with tracking performance metrics, navigating a ShopMy dashboard, and linking earned media efforts to business outcomes.

• Experience within a fashion or beauty brand or retail environment is preferred.

• Understanding of LLM optimization or strategies for AI discoverability.

• An entrepreneurial mindset to shape and develop a new role.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Generous employee discounts on Credo products.

• Flexible work environment with remote work options.