Local Marketing Strategist

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Assist in the implementation of local marketing strategies and programs that align with the objectives of the Consumer Tax business across company-owned and franchise locations.

• Adapt and activate national and regional marketing campaigns within the designated markets.

• Organize field marketing initiatives and enablement activities, equipping offices with essential tools, resources, and guidance.

• Provide support for local brand activations, community events, sponsorships, and grassroots marketing initiatives.

• Collaborate with Retail Operations, Franchise Leadership, and Field Teams on local marketing projects.

• Oversee the administration of local marketing programs, platforms, and procedural processes.

• Create and maintain communications for field teams, including toolkits, playbooks, training materials, and marketing resources.

• Assess local marketing performance and measure program effectiveness in conjunction with the Analytics and Marketing teams.

• Work with agencies, vendors, and external partners on local marketing initiatives.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Over 5 years of experience in local marketing, field marketing, retail marketing, integrated marketing, or similar roles.

• Willingness to travel up to 25% during peak periods.

• Experience in supporting marketing programs for multi-location retail, franchise operations, or consumer-focused brands.

• Strong project management capabilities and the ability to prioritize multiple tasks in a fast-paced setting.

• Proficiency in cross-functional collaboration and building effective partnerships within a matrixed organization.

• Understanding of local marketing principles, campaign execution, and best practices for field enablement.

• Experience in utilizing data and insights to assess program performance and guide recommendations.

• Exceptional written and verbal communication skills.

• Strong organizational abilities and meticulous attention to detail.

• Preferred experience working with agencies, vendors, or external partners.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Medical and prescription drug coverage for associates and their eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Preparation benefit.

• Potential eligibility for incentive compensation or short-term incentive plans.