Local Digital Marketer

This is a fully remote position, open to applicants in South Korea.

📋 Description

• Implement local digital marketing initiatives aligned with the regional marketing strategy, business goals, target demographics, budget constraints, and campaign schedules.

• Tailor regional campaigns to suit the Korean market by considering local consumer behavior, market dynamics, language nuances, cultural factors, and channel characteristics.

• Create and enhance Korean-language email and EDM content, focusing on subject lines, messaging, and audience segmentation inputs.

• Localize industry news, white papers, technical documents, educational resources, standards-related materials, and thought leadership content.

• Modify headlines, calls to action, campaign messaging, and promotional text for Korean audiences.

• Oversee and enhance paid digital campaigns, including those on Naver and relevant Korean social media platforms.

• Assist in the development of localized website, landing page, and digital/social content.

• Collaborate with internal teams, agencies, designers, and external partners for content and campaign creation.

• Track campaign performance and make optimizations based on metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creatives, messaging, target audiences, channels, and landing pages.

• Offer insights into the local market, competitor analysis, and recommendations to the Marketing Lead.

• Compile regular performance reports for campaigns, including actionable recommendations.

⛳️ Requirements

• Native-level proficiency in Korean with excellent written and verbal skills in English.

• Experience in professional Korean copywriting, content marketing, or localization.

• Capability to adapt marketing content creatively rather than relying on direct translation.

• Recent and significant experience in marketing to Korean audiences is highly preferred.

• Familiarity with Naver and paid media is preferred.

• A background in B2B or technical marketing is preferred, particularly in areas such as electronics, manufacturing, SaaS, standards, or associations.

🏝️ Benefits

• Opportunity to work in a dynamic and collaborative environment.

• Competitive salary and performance-based incentives.

• Professional development and training opportunities.

• Flexible working arrangements.