LinkedIn & Google Ads Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate channel-specific strategies for clients.

• Plan, oversee, and enhance Google Ads and LinkedIn advertising campaigns.

• Establish campaign objectives and key performance indicators (KPIs).

• Execute keyword research and target specific audiences.

• Design campaign architectures, ad formats, and ad copy.

• Develop bidding strategies and create lead nurturing workflows.

• Strategically manage budget allocations.

• Carry out monitoring, optimization, and reporting activities.

• Implement conversion tracking using Google Tag Manager and Google Analytics.

• Create tracking frameworks for websites.

• Generate analytics reports.

• Conceptually enhance user funnels and conversion rates.

• Analyze user interactions on websites.

• Improve landing pages and websites to boost conversions.

• Draft landing pages using tools such as Relume.

• Further develop channels and identify emerging trends and opportunities.

• Work closely with the Project Manager.

• Prepare reports, analyses, and documentation.

• Occasionally assist with customer support and engage in client meetings.

⛳️ Requirements

• Minimum of 2 years of experience in online marketing.

• Proficient in digital tools and platforms.

• Proactive, analytical approach with a focus on solutions.

• Eagerness to learn and ability to quickly grasp new concepts.

• Open, sociable demeanor with strong communication abilities.

• Dependable and detail-oriented work style.

• Strong affinity for IT.

• German language proficiency ideally at C1 level; coverage for a language course will be provided for those at B2 level willing to learn.

• Business-level proficiency in English.

• Nice-to-have: experience in B2B marketing, preferably within the IT industry.

• Nice-to-have: experience with Google Ads and solid skills in keyword research and campaign optimization.

• Nice-to-have: experience in LinkedIn lead generation.

• Nice-to-have: experience with email copywriting, Apollo, or similar tools.

• Not all criteria need to be fulfilled; employer-provided training is available.

• Willingness to communicate within the CET (Berlin) time zone, with a maximum variance of +/- 2 hours.

🏝️ Benefits

• Opportunity to work as a permanent employee or on a freelance basis.

• Fully remote work arrangement.

• Access to our in-house training platform for B2B marketing, promoting continuous professional development and expanding your marketing knowledge.

• If German is at B2 level: coverage for language course expenses for those showing a willingness to learn.

• Collaborative partnership with support from a Project Manager.