Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee global marketing initiatives within the industry.

• Handle customer engagement and communication for the Company for Startups Program.

• Collaborate with external agencies and internal teams to create paid media, email marketing, event marketing, and sales enablement campaigns.

• Establish customer engagement and communication strategies for the Company for Startups Cloud Program.

• Plan and execute both in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture initiatives.

• Foster customer advocacy and loyalty through storytelling, testimonials, and referral initiatives.

• Evaluate and assess the success of campaigns.

• Provide data-driven insights and leverage them to improve strategies.

⛳️ Requirements

• A Bachelor's degree or higher in Marketing, Business, Communications, or a related discipline, or equivalent experience.

• A Bachelor's degree or equivalent practical experience.

• Minimum of 5+ years in event management.

• At least 6+ years of professional experience.

• 4+ years of experience in Lifecycle Customer, B2B marketing, technology, or similar sectors.

• 2 years of experience in managing integrated marketing.

• Proficiency in Salesforce and reporting analytics.

• Experience in B2B SaaS.

• Background in startup marketing or working with startups, VC and incubator partnerships, and/or cloud technologies.

• Customer marketing experience utilizing Marketo or comparable tools.

• Familiarity with CRM systems such as SFDC or Dynamics, along with marketing automation and email marketing.

• Preference for experience with Salesforce.com and Marketo.

• Strong project management capabilities, including prioritizing tasks, meeting deadlines, managing budgets, and handling multiple projects simultaneously.

• Exceptional written, verbal, and presentation skills.

• Capacity to convey business outcomes and narratives through data and insights.

• Problem-solving and creative thinking abilities.

• Capability to work independently and make informed recommendations and decisions autonomously.

• Skill in building and maintaining relationships with colleagues.

• Keen attention to detail while maintaining a strategic outlook.

• Ability to thrive in a fast-paced, matrix organization.

• Self-driven and enthusiastic about marketing and demand generation.

• Team-oriented mindset with a willingness to learn and develop.

🏝️ Benefits

• Performance bonuses

• Comprehensive benefits package

• Remote work arrangement