Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and enhance lifecycle marketing initiatives related to onboarding, activation, adoption, retention, and expansion readiness.

• Create and implement behavior-driven, segmented customer journeys through email and in-product messaging channels.

• Develop and uphold a clear lifecycle roadmap that aligns with business priorities and product launches.

• Analyze lifecycle performance metrics and continuously refine programs to boost activation, adoption, and retention KPIs.

• Collaborate with Product and Product Marketing to formulate an ongoing feature adoption strategy and effectively communicate customer value.

• Work alongside Customer Success to strengthen onboarding and engagement initiatives while avoiding duplicated efforts.

• Partner with Sales to drive upsell opportunities through marketing-led nurturing and signals for expansion readiness.

• Oversee and expand Henry Schein One UK’s lifecycle marketing engine to enhance retention, expansion, and overall customer experience.

⛳️ Requirements

• Demonstrated experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS context.

• A proven history of enhancing activation, adoption, retention, or expansion metrics.

• Strong grasp of segmentation, behavioral triggers, and customer journey design principles.

• A commercial mindset that links lifecycle activities to business outcomes.

• Experience collaborating across functions with Product, Sales, and Customer Success teams.

• Robust analytical skills and comfort with performance data and experimentation.

• Effective communicator, capable of influencing stakeholders and uniting teams around common goals.

• Organized, proactive, and adept at thriving in a fast-paced environment.

• Experience mentoring junior team members.

🏝️ Benefits

• Equal-opportunity employment.

• Initiatives promoting diversity and inclusion.

• Core values that highlight open communication, creativity, shared success, and the significance of employees.