Campaign Marketing Strategist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Create and implement account-based marketing strategies specifically for strategic and enterprise accounts to enhance engagement, increase pipeline growth, and achieve revenue targets.

• Collaborate with the Sales team to determine priorities, develop account plans, and align marketing resources with targeted account opportunities.

• Design and execute integrated marketing programs tailored for individual accounts and select groups across various channels for account acquisition, expansion, and opportunity acceleration.

• Utilize account intelligence, engagement insights, and performance analytics to refine strategies, enhance account penetration, and maximize business impact.

• Act as the main marketing advisor for designated strategic account teams, providing guidance on ABM best practices and tactics.

• Work alongside Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver unified account experiences and achieve go-to-market goals.

• Oversee ad-hoc marketing requests and address sales team needs that support account-based selling initiatives.

• Monitor and report on key account metrics and outcomes.

• Utilize marketing automation and CRM platforms to create, launch, and track campaigns, manage lead nurturing workflows, and assess campaign performance and ROI.

• Stay informed on industry trends, best practices, and emerging technologies in campaign and ABM marketing, proposing innovative strategies to achieve results and enhance brand differentiation.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.

• Over 7 years of progressive B2B marketing experience, including substantial expertise in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing.

• Proven track record in developing and executing account-based marketing strategies that foster engagement, pipeline growth, opportunity acceleration, and revenue generation.

• Experience collaborating with Sales leaders and strategic account teams to formulate account plans and synchronized go-to-market strategies.

• Strong analytical abilities to leverage account intelligence, engagement data, and performance metrics for informed decision-making and result optimization.

• Proficient in using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or related technologies).

• Demonstrated capability to influence cross-functional stakeholders and ensure alignment among Sales, Marketing, Product Marketing, and Revenue Operations teams.

• Excellent communication and presentation skills, with the ability to convert complex insights into actionable business recommendations.

• Strong business acumen, strategic thinking, and the ability to work independently within a highly collaborative environment.

🏝️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off).

• Flexible work options.

• Physical and mental well-being programs.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development opportunities.

• Recognition programs and referral rewards.

• Hackathons.